The country’s largest cable industry lobbying group has decided to drop the word “cable” from its name, rebranding itself NCTA – The Internet & Television Association.

It is the fifth name for the cable industry’s trade association since its inception in 1951 as the National Community Television Council. The name change was introduced by its president and CEO Michael Powell, a former chairman of the Federal Communications Commission. Since 2001, when the group was rebranded the National Cable & Telecommunications Association, the NCTA has gradually shifted its emphasis away from television and towards the internet.

“Modernising our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home internet provider and the creator of the world’s best television content,” Powell said.

The group is expected to continue to spend heavily on lobbying Congress to take the industry view on matters regarding television and broadband.

History of the NCTA

• 1951: National Community Television Council was formed in September 1951, after a handful of community antenna (CATV) operators met at a hotel in Pottsville, Pa.;
• 1952: The group rechristened itself the National Community Television Association in January 1952;
• 1968: As “CATV” became less popular than simply calling it cable television, the NCTA again renamed itself as the National Cable Television Association;
• 2001: As internet access began to play a prominent role for cable operators, the NCTA again rebranded, this like as the National Cable & Telecommunications Association;
• 2016: With broadband now offering the greatest percentage of cable industry profits, the group dropped “cable” from its name, now calling itself NCTA – The Internet & Television Association.