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Walmart Educating Consumers on How to “Cut the Cord”

Phillip Dampier September 14, 2016 Competition, Consumer News, Online Video 3 Comments

walmartWalmart is recommending customers consider cutting off cable television for good with a step-by-step guide advocating an end to high-priced bills for hundreds of channels you’ll never watch:

When you sign up for cable, you are sold on the possibly hundreds of channels you will have access to, but how many do you actually watch? Most people find that they have, at most, a couple dozen channels that carry all of their favorite shows, while the rest are just filler. Unfortunately, whether you watch them or not, you’re still paying for all of those extra channels. Part of the tremendous savings (an average of $80 a month) in cutting the cord is moving to services that offer a smaller set of channels representing only what you want to watch. Not only do you just have the channels that you actually want, but streaming services are far more convenient, since they’re geared towards on-demand delivery of content. You watch what you want when you want. Most are month-to-month, meaning you can switch it up anytime rather than being stuck in a long-term contract.

The guide gives Walmart the obvious opportunity of selling customers on new televisions and equipment to enhance their streaming experience, and they don’t forget to mention how to hook up an antenna they just happen to sell to get local stations back on your cable-less television.

Walmart also uses its “cord-cutting” guide to upsell customers on VUDU, an often-forgotten pay-per-view streaming service Walmart just happens to own.

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Edna Crabapple
Edna Crabapple
7 years ago

That’s funny, I just noticed this on Walmart’s website today. lol I plan on cutting the cord, but I’ll stick with my Raspberry Pi’s for now. I considered a Roku at one point, but being forced to give them a credit card # just to “activate” the device is BS. Of course, it’s for my “convenience” . Yeah, right. It’s so they can charge people for clicking on the wrong link… No thanks. Now if only MLB.tv would see the cord-cutting handwriting on the wall and offer fans standalone packages with NO blackout restrictions- all would be right with the… Read more »

Mrs Hillary Trump
Mrs Hillary Trump
7 years ago
Reply to  Edna Crabapple

no you don’t need a credit card for roku. There is a skip button

Edna Crabapple
Edna Crabapple
7 years ago

Maybe they changed their policy then…

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