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DirecTV Lampoons Big Cable Mergers in New Ad

Phillip Dampier October 1, 2015 Competition, Consumer News, Video No Comments
cable world

Fred Willard appears as a cable executive in this new DirecTV ad.

DirecTV, itself recently acquired by AT&T, is having fun with the recent spate of cable mergers and acquisitions.

A new ad from the satellite provider lampoons a merger between Cable Corp and CableWorld, likely stand-ins for Charter Communications, Comcast, and Time Warner Cable.

“That company stinks,” complains a board member of “Cable Corp,” the target of the buyout. “And I mean they smell. I used to work there. I had to breathe through my mouth all the time.”

To those in the know, the ad is more accurate than funny.

“We all know that DirecTV’s better at this whole TV thing, so to beat ‘em, we’re going to get bigger, we’re going to merge with CableWorld,” says Jeffrey Tambor, who plays Cable Corp’s CEO.

AT&T bought DirecTV to combine the satellite provider’s much larger customer base with AT&T U-verse to win better volume discounts for cable programming.

Consumers will get a higher bill regardless and Fred Willard is on hand to deliver the pink slips.

[flv]http://www.phillipdampier.com/video/DirecTV Cable Corp Merges with CableWorld 10-1-15.mp4[/flv]

Fred Willard and Jeffrey Tambor appear as CEOs of rival cable companies merging in this new ad from DirecTV. (30 seconds)

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