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Sprint Raising the Price of Unlimited Data to $70; Existing Customers Will Still Pay $60

Phillip Dampier September 30, 2015 Competition, Consumer News, Data Caps, Sprint, Wireless Broadband No Comments

SprintSprint customers thinking about subscribing to an unlimited data plan may want to decide before Oct. 16, when Sprint raises the price of its cap-free plan for new customers by $10 to $70 a month.

Sprint and T-Mobile are the last remaining holdouts still offering unlimited data, and T-Mobile’s costs $80 a month. AT&T and Verizon Wireless still have a dwindling number of customers holding onto unlimited data plans discontinued a few years ago.

Current Sprint customers will be grandfathered in at their current rate, and Sprint has dropped any mention of de-prioritizing unlimited users’ data for the benefit of those on capped plans.

Sprint CEO Marcelo Claure previously warned in July he was no fan of unlimited data and would be discouraging Sprint customers from keeping their cap-free plan. A $10 price increase for new customers won’t likely convince existing customers to give up unlimited data, but further price increases in the future might.

Sprint’s problem remains its wireless network, which has often performed poorly in consumer ratings. As video streaming becomes more popular, Sprint’s network may have some of the most trouble trying to keep up, slowing speeds for everyone. Alienating a loyal customer base that has put up with Sprint’s endless promises of a better network on the way may prove unwise if those customers continue defecting to T-Mobile.

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Stop the Cap!