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Great Britain Pound Shop Launches 24Mbps Unlimited Internet Access At 99p a Week

Phillip Dampier September 9, 2014 Broadband Speed, Competition, Consumer News 3 Comments

99pDollar store broadband? It has arrived in the United Kingdom with this week’s introduction of bargain broadband access charged at just 99p a week – $1.60US or £4.29 ($6.90) per month for the first six months.

99p Stores and Home Telecom have teamed up to offer unlimited 24Mbps broadband with local UK phone calls charged at 4¢ each and calls to mobile numbers billed at 16¢ apiece. Unlike many other offers, there are no connection charges or setup fees, making it one of the least expensive broadband/telephone deals in the United Kingdom.

After the first six months, the price increases to a still-affordable $13.67 a month.

99p Stores hope its broadband offer will differentiate it from rivals Poundland and Poundworld as the three chains battle for customers in ongoing “pound shop wars.”

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tacitus
tacitus
9 years ago

Phillip, as much as I admire your diligence and accuracy when it comes to reporting on the broadband and telecom industry in the USA, you have consistently misrepresented the true prices of the British broadband deals you have posted articles on over the last couple of years. The vast majority of broadband users in the UK have to pay a line rental of around £15 per month on top of any fee charged by their ISP, and the deal you talk about in this post is no exception. Therefore, the correct price, per month, for the first six months is… Read more »

tacitus
tacitus
9 years ago

Thank you for your reply, Phillip, and for investigating the deal further. Yes, the line rental is a fact of life for the vast majority of the British public who are not wired for cable TV (and will likely never be at this stage, since wireless technologies and upgrading the existing land line network to fiber optic will eventually obviate the need for cable anyway). But when you post articles about how cheap the broadband deals are in the UK (which you have done several times), when you neglect to mention the £15-£16 line rental that is required to take… Read more »

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