The Frobinson Family

Sprint’s Framily Plan swims with the fishes starting this Friday.

Ex-CEO Dan Hesse’s latest (and last) attempt to get creative with a talking hamster selling cell service was a fantastic flop.

“There’s no longer going to be Framily as of this Friday,” incoming CEO Marcelo Claure said to employees, who oohed and applauded the forthcoming eviction of the eclectic Frobinson family.

Framily was the closest Sprint came to a desperate multi-level marketing scheme that turns customers into irritating recruiters hassling friends, family, and strangers to join their wireless plan for bigger discounts.

Framily began earlier this year offering four lines for $160 a month with 1GB of data each. Unlimited data was a $20 add-on.

T-Mobile’s John Legere mocked the plan from day one and more importantly obliterated its savings by undercutting it with T-Mobile’s Simple Choice plan ($100 a month for four lines and 2.5GB of data on a much faster network.)

Even worse, if you were convinced to sign up for Framily and another member of your “extended family tree” decided Sprint’s network disruptions and performance were no longer worth the trouble, every other family member’s bill increased when they defected — talk about an awkward moment with friends and family.

“It’s quite the confusing plan to sign up and more confusing when people drop off,” said Roger Entner, founder of Recon Analytics. He noted Sprint’s network disruptions from the extensive upgrade effort had sent some customers packing.

“If Sprint doesn’t work for them, your price goes up. So you get penalized for Sprint’s network,” Entner said.

Out with the Frobinson Framily, in with Sprint’s Family Share Pack.

Starting Friday, the Sprint Family Share Pack will offer considerably more data for that $160 a month. At that price, Family Share offers four lines and 20GB of data, compared to 10GB of data for the same price from AT&T or Verizon. Really big families will appreciate Sprint’s support for up to 10 lines on one account. Existing customers won’t appreciate the fact Sprint won’t offer existing customers any promotions or discounts.

A kick-off offer promises even lower prices if you don’t mind sharing data. For $100, a family of four can share 20GB of data and unlimited talk/text through the end of 2015. As an added bonus, customers will get an extra 2GB per line for up to 10 lines. (The $100 offer is available Aug. 22 – Sept. 30, 2014 only when customers switch to Sprint. It includes $15 a month in line access charges waived through 2015. Valid only on 20GB or higher data allowance plans.)

For example:

Sprint Family Share Pack – How it Works

Customers can build their own plan in three steps as shown below.  First, choose the data allowance. Second, add up to 10 lines of data access with unlimited talk and text while on the Sprint Network.  Third, include your tablet devices for $10 per month per line and mobile broadband devices for $20 per month per line. There is no early termination fee and no annual service contract with non-discounted phones.

Everyday pricing for competitors that have shared data plans:
Limited-time Promotion for Customers Switching to Sprint Family Share Pack

For a limited time, customers who bring their number and activate on the Sprint Family Share Pack can receive a Visa Prepaid Card up to $350 to compensate for early termination fees charged by their current carrier. This switching offer will be available at Sprint stores and Sprint Telesales.

With the limited-time promotion, Sprint is waiving the data access charge for handsets, tablets and mobile broadband devices on 20GB or higher data allowances for up to 10 lines. To qualify for the offer customers must switch their number from another carrier to Sprint.   All devices must be purchased through Sprint Easy Pay. Existing customers do not qualify.