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Leaked Memo: Despite Apology, Painful Comcast Retention Call Was Right on Script

Phillip Dampier July 22, 2014 Comcast/Xfinity, Competition, Consumer News 1 Comment

comcast highwayDespite near-automatic apologies from Comcast over an 18-minute customer retention call that seemed to never end, an internal memo written by a major Comcast executive and leaked to several consumer sites, including Stop the Cap!, admits the ruthless length the representative went to avoid disconnecting service was exactly the way Comcast intended it, but next time maybe 18 minutes was a little too long (underlining ours):

A Message From Dave Watson,
July 21, 2014

You probably know that there has been a fair amount of media attention about a recording of a phone call between one of our Customer Account Executives (CAEs) and a Comcast customer. The call went viral on social media and generated news headlines. We have apologized to the customer privately and publicly on Comcast Voices, making it clear that we are embarrassed by the tone of the call and the lack of sensitivity to the customer’s desire to discontinue service.

I’d like to give you my thoughts on the situation.

First, let me say that while I regret that this incident occurred, the experience that this customer had is not representative of the good work that our employees are doing. We have tens of thousands of incredibly talented and passionate people interacting with our customers every day, who are respectful, courteous and resourceful.

That said, it was painful to listen to this call, and I am not surprised that we have been criticized for it. Respecting our customers is fundamental, and we fell short in this instance. I know these Retention calls are tough, and I have tremendous admiration for our Retention professionals, who make it easy for customers to choose to stay with Comcast. We have a Retention queue because we believe in our products, and because we offer a great value when customers have the right facts to choose the package that works best for them. If a customer is not fully aware of what the product offers, we ask the Retention agent to educate the customer and work with them to find the right solution.

The agent on this call did a lot of what we trained him and paid him — and thousands of other Retention agents — to do. He tried to save a customer, and that’s important, but the act of saving a customer must always be handled with the utmost respect. This situation has caused us to reexamine how we do some things to make sure that each and every one of us — from leadership to the front line — understands the balance between selling and listening. And that a great sales organization always listens to the customer, first and foremost.

When the company has moments like these, we use them as an opportunity to get better, and that’s what we’re going to do. We will review our training programs, we will get financial advisor coaching programs, and we will take a look at our incentives to ensure we are rewarding employees for the right behaviors. We can, and will, do better.

Thank you for your support, and many thanks to the thousands of exceptional employees all around the country who work so hard to deliver a great customer experience every day. I am confident that together we will continue to improve the experience, one customer at a time.

Dave Watson
Chief Operating Officer, Comcast Cable

Comcast retains one of the lowest customer service ratings of any company in America.

 

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elfonblog
9 years ago

Looking through the lens of my past experience as a CST, my main thought was that the retention agent was probably even more frustrated than the customer, and was trapped in his script. The customer was not giving him the responses he needed to jump out of the loop. Without the right responses, he WOULD have been punished for failing to follow it NO MATTER WHAT. He was probably on the threshold of disciplinary action for a call he took earlier that day or week where he let another customer off the hook slightly too easily. He possibly even had… Read more »

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