Home » AT&T »Consumer News »Editorial & Site News »T-Mobile »Verizon » Currently Reading:

The Terrorists Win: Isis Mobile Payment Brand Flees From Its Own Name, Nobody Notices

Phillip Dampier July 10, 2014 AT&T, Consumer News, Editorial & Site News, T-Mobile, Verizon No Comments
The 1975 Saturday morning heroine delivered a morality message at the end of each episode.

The 1975 Saturday morning heroine

“O My Queen,” said the royal sorcerer to Hatshepsut, “with this amulet, you and your descendants are endowed by the goddess Isis with the powers of the animals and the elements. You will soar as the falcon soars, run with the speed of gazelles, and command the elements of sky and earth.” Three thousand years later, a young science teacher dug up this lost treasure and found she was heir to The Secrets of Isis. Andrea Thomas, teacher, and Isis, dedicated foe of evil, defender of the weak, champion of Truth and Justice.

Three thousand and one years later, AT&T Mobility, T-Mobile USA, and Verizon Wireless used their respective bank accounts to endow themselves with a mobile payment system called Isis they hoped would soar profits, run up your bill, and command the electronic payment universe. They called it Isis.

Three thousand and two years later a group of strict Wahhabist Muslims operating a terror group called the “Islamic State of Iraq and al-Sham” would establish a new caliphate covering sections of Syria and Iraq.

Seconds after they declared the new (generally unrecognized) state, the group set off terrorizing the local infidels and apostates in their midst, a/k/a Shia Muslims and Christians. Although the name of their newly declared independent nation, “Islamic State” is about as catchy as generic paper plates, the group’s abbreviated name was enough to provoke some serious Excedrin headaches.

They call it: ISIS.

The Other ISIS

The Other ISIS

Checkmate AT&T, T-Mobile and Verizon.

“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” said Isis CEO Michael Abbott. “As a company, we have made the decision to rebrand.”

Did Abbott just give in to the terrorists? Most Americans wouldn’t know or care, having never heard of the wireless industry’s payment system. In fact, with just 20,000 Isis Wallet activations per day, more Americans likely know that name from the 1975 Saturday morning TV series, The Secrets of Isis.

Which survives longer is open to question. Most consumers really don’t want or need an alternative to existing payment mechanisms.

According to a Forrester report released in December, “Understanding Digital Wallet Options For Your Business,” only 11% of US consumers have a digital wallet. “Driving consumer interest and adoption is a steep, uphill climb in developed markets because the current payment systems work quite well,” the report says.

Search This Site:

Contributions:

Recent Comments:

  • Elbert Davis: Armstrong Cable pulls a similar scam,calling their router rental fee "Zoomshare." At least Charter allows you to use your own modem. Armstrong only ...
  • Newer Employee: Frontier is a joke but I'm getting $20 an hour to sit on Reddit while turning off people's internet. The training is almost non-existent and we aren'...
  • Upset employee: Wow it hurts to see that you blame the employees for the downfall we are the ones sitting there and having to explain and fix the customers service. D...
  • Josh: I'm on "Performance Plus" in Illinois...25Mb/s. Will be interesting to see if it goes up......
  • He's kidding right?: ... This company has the absolute worst systems for putting through sales and correcting billing that you could imagine.... the technicians are woeful...
  • John: As a bit of an aside Charter is charging a new "Secure Connection Fee" of one dollar, this is explained in footnotes of bill as Charters charge for s...
  • LG: Outrageous. This is what I've been seething over for years. I don't blame the companies themselves, just the govt. officials who were completely cor...
  • K Grant: I think it's ridiculous that these two parties can't work things out! I agree, it's time to switch providers! Direct was able to in 9 days! We're ...
  • Former Employee: I worked for Frontier at one time and was an employee of one of the companies Frontier purchased. When I worked as an employee of the original telco,...
  • Phillip Dampier: I thought Maggie was bad but compared to what I am seeing under Mr. McCarthy, things are getting worse. Frontier is like the Sears of phone companies....
  • Amy: What a bunch of crap frontier got rid of a 1000 "low level employees" then tripled work load of those Left and took away a small bonus of about5-8k...
  • Josh: Ooooh, Verizon owns AOL? Yeah, that makes total sense to just use that then. Makes sense anyway probably, but especially if they already own a bette...

Your Account: