Home » AT&T »Consumer News »Editorial & Site News »T-Mobile »Verizon » Currently Reading:

The Terrorists Win: Isis Mobile Payment Brand Flees From Its Own Name, Nobody Notices

Phillip Dampier July 10, 2014 AT&T, Consumer News, Editorial & Site News, T-Mobile, Verizon No Comments
The 1975 Saturday morning heroine delivered a morality message at the end of each episode.

The 1975 Saturday morning heroine

“O My Queen,” said the royal sorcerer to Hatshepsut, “with this amulet, you and your descendants are endowed by the goddess Isis with the powers of the animals and the elements. You will soar as the falcon soars, run with the speed of gazelles, and command the elements of sky and earth.” Three thousand years later, a young science teacher dug up this lost treasure and found she was heir to The Secrets of Isis. Andrea Thomas, teacher, and Isis, dedicated foe of evil, defender of the weak, champion of Truth and Justice.

Three thousand and one years later, AT&T Mobility, T-Mobile USA, and Verizon Wireless used their respective bank accounts to endow themselves with a mobile payment system called Isis they hoped would soar profits, run up your bill, and command the electronic payment universe. They called it Isis.

Three thousand and two years later a group of strict Wahhabist Muslims operating a terror group called the “Islamic State of Iraq and al-Sham” would establish a new caliphate covering sections of Syria and Iraq.

Seconds after they declared the new (generally unrecognized) state, the group set off terrorizing the local infidels and apostates in their midst, a/k/a Shia Muslims and Christians. Although the name of their newly declared independent nation, “Islamic State” is about as catchy as generic paper plates, the group’s abbreviated name was enough to provoke some serious Excedrin headaches.

They call it: ISIS.

The Other ISIS

The Other ISIS

Checkmate AT&T, T-Mobile and Verizon.

“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” said Isis CEO Michael Abbott. “As a company, we have made the decision to rebrand.”

Did Abbott just give in to the terrorists? Most Americans wouldn’t know or care, having never heard of the wireless industry’s payment system. In fact, with just 20,000 Isis Wallet activations per day, more Americans likely know that name from the 1975 Saturday morning TV series, The Secrets of Isis.

Which survives longer is open to question. Most consumers really don’t want or need an alternative to existing payment mechanisms.

According to a Forrester report released in December, “Understanding Digital Wallet Options For Your Business,” only 11% of US consumers have a digital wallet. “Driving consumer interest and adoption is a steep, uphill climb in developed markets because the current payment systems work quite well,” the report says.







Search This Site:

Contributions:

Recent Comments:

  • pénétration profonde: Vous faîteѕ continuellement des articles attractifs Also visit my bog ... pénétration profonde...
  • jdhdbsb: Post this on reddit in as many subreddits as you can, post on Facebook, Twitter, and whatever else you can. Will get more attention this way....
  • Howie: I think Verizon will eventually get out of the landline business including dropping Fios and will become a wireless only company. It's just a matter ...
  • Joe V: I ask all of you to sign this petition regarding broadband in the United States. Most people are not aware that AT&T and Verizon want to eliminate...
  • Aaron near Rochester: HAhaha! Do you honestly think Verizon will give something like that out for free forever? It will most likely be limited severely by speed throttles...
  • Joe V: Please sign the petition to bring sonic.net to Pacifica California http://petitions.moveon.org/sign/please-bring-sonicnet?source=c.em&r_by=4516...
  • paul: By this time next year, no one will need vzw in NYC. Their deployment of free wifi through out the city will take the industry by storm. Why pay for s...
  • jdhdbsb: If they support it its obviously against what the consumers want. Would like to see this bill though just to count the loop holes....
  • Scott: I don't think they care much anymore. But I guess since charter bought att broadband in at louis they don't care if they retain customers in St. Loui...
  • Al: Called AT&T today at the number listed on the article. I said I wanted to cancel service bc my cable provider was giving me a better deal. I to...
  • Ralph Chastain: Sounds like companies are digging there own grave and making Title 2 a result of it....
  • jdhdbsb: Makes me think that they are trying to delay it so everyone forgets so they can approve the Anti-Consumer merger....

Your Account: