Home » AT&T »Consumer News »Editorial & Site News »T-Mobile »Verizon » Currently Reading:

The Terrorists Win: Isis Mobile Payment Brand Flees From Its Own Name, Nobody Notices

Phillip Dampier July 10, 2014 AT&T, Consumer News, Editorial & Site News, T-Mobile, Verizon No Comments
The 1975 Saturday morning heroine delivered a morality message at the end of each episode.

The 1975 Saturday morning heroine

“O My Queen,” said the royal sorcerer to Hatshepsut, “with this amulet, you and your descendants are endowed by the goddess Isis with the powers of the animals and the elements. You will soar as the falcon soars, run with the speed of gazelles, and command the elements of sky and earth.” Three thousand years later, a young science teacher dug up this lost treasure and found she was heir to The Secrets of Isis. Andrea Thomas, teacher, and Isis, dedicated foe of evil, defender of the weak, champion of Truth and Justice.

Three thousand and one years later, AT&T Mobility, T-Mobile USA, and Verizon Wireless used their respective bank accounts to endow themselves with a mobile payment system called Isis they hoped would soar profits, run up your bill, and command the electronic payment universe. They called it Isis.

Three thousand and two years later a group of strict Wahhabist Muslims operating a terror group called the “Islamic State of Iraq and al-Sham” would establish a new caliphate covering sections of Syria and Iraq.

Seconds after they declared the new (generally unrecognized) state, the group set off terrorizing the local infidels and apostates in their midst, a/k/a Shia Muslims and Christians. Although the name of their newly declared independent nation, “Islamic State” is about as catchy as generic paper plates, the group’s abbreviated name was enough to provoke some serious Excedrin headaches.

They call it: ISIS.

The Other ISIS

The Other ISIS

Checkmate AT&T, T-Mobile and Verizon.

“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” said Isis CEO Michael Abbott. “As a company, we have made the decision to rebrand.”

Did Abbott just give in to the terrorists? Most Americans wouldn’t know or care, having never heard of the wireless industry’s payment system. In fact, with just 20,000 Isis Wallet activations per day, more Americans likely know that name from the 1975 Saturday morning TV series, The Secrets of Isis.

Which survives longer is open to question. Most consumers really don’t want or need an alternative to existing payment mechanisms.

According to a Forrester report released in December, “Understanding Digital Wallet Options For Your Business,” only 11% of US consumers have a digital wallet. “Driving consumer interest and adoption is a steep, uphill climb in developed markets because the current payment systems work quite well,” the report says.

Search This Site:

Contributions:

Recent Comments:

  • Len Gray: HEAVY government regulation. Congress is neglecting the 9th amendment by not updating the protections for our new form of communication.. internet. ...
  • Paula Kay: Seriously? You all are complaining about 250 and 300GB caps? I live in a rural area, pay $70/month for capped data of 10Gb/month. 10. If I ...
  • Geoge: 1 TB is definitely better than 300 GB to allow subscribers to stream more hours of videos on Netflix. But I still prefer internet services with no dat...
  • Joe V: These ISP executives still don't get it that nearly all customers DO NOT want usage-based billing on last mile wireline. AT&T, Comcast, Centur...
  • Timothy James: Democratic Republic, ostensibly. The entire purpose of the FCC is to define the standards by which entities may and may not conduct electronic communi...
  • Scott: I would 100% recommend my ISP Google Fiber....
  • ryan gomez: Helpful piece . For what it's worth , people a a form , my boss used a sample document here http://goo.gl/VJYqp6....
  • Kyle: We never have lived in a Democracy. We live in a Republic. The federal government is supposed to protect individual rights defined in the Bill of Righ...
  • Timothy James: Well, it's a really dumb endgame, since the country will just end up like pre-1980s Africa. I'm not sure whether the Republicans have a plan beyond "c...
  • Timothy James: By that logic, the FCC shouldn't exist, because state and local laws conflict with federal laws by their very nature. As a federal institution they ne...
  • Timothy James: This move preempts any formal legislation from the FCC, allowing Comcast to lower the cap at their leisure. Meanwhile Republicans battle to strip the ...
  • Ava Cueto: Greetings Eufemia Deemer, my partner filled out a blank OPM OF-306 example here http://goo.gl/QmM7Ni...

Your Account: