Subscribe
At least 46 percent of AT&T’s wireless customers are now paying at least $100 a month for a Mobile Share account with at least a 10GB usage allowance, a dramatic increase of more than 11 million customers during the last three months alone. AT&T customers used to pay a flat rate of $30 a month for unlimited wireless data. Now they pay much, much more for much less usage.
AT&T’s Mobile Share plans start at $20 a month (plus the cost of the device) and include just 300MB of data. Prices escalate from there (all prices don’t include the cost of the device)
$20 for 300MB- $25 for 1GB
- $40 for 2GB
- $70 for 4GB
- $80 for 6GB
- $100 for 10GB
- $130 for 15GB
- $150 for 20GB
- $225 for 30GB
- $300 for 40GB
- $375 for 50GB
AT&T is banking on growing mobile data use to earn the company perpetually accelerating revenue and dramatically higher average revenue per customer. The average AT&T customer does not come close to exceeding their current allowance, but the company’s sales force has proven exceptionally adept at convincing customers to upgrade to higher allowance plans whether the customer needs one or not.
Sorry, but I think this post misses a few key details. Not that I disagree that AT&T only has their interests in mind. First off, “Unlimited” data is AT&T’s terms is anything but… After 3GB they will throttle you back to unusable speeds. A lot of people have been pay for years for the “idea” of unlimited data. [Myself included] The 2nd key parameter that is not included in your post is the cost of each device you add to the plan. For the >= 10 GB plans, this cost is down to $15 for a unsubsidized phone, and $10… Read more »