An online-only television channel dedicated to interior design will become a traditional linear television channel available to some Time Warner Cable customers beginning today.

The Design Network, created by executives at the world’s largest furniture store — Furnitureland South — had managed to get 10,000 online subscribers since its launch in April 2013. But now the network will get a larger viewership on the lineup of some Time Warner Cable systems, starting in North Carolina.

“The Design Network was created for everyone who shares a passion for the home,” said Jason Harris, founder of The Design Network and executive vice president of Furnitureland South. “What I’m seeing on television has no correlation to the amazing home decor industry that I’ve grown up in and have been exposed to all my life.”

“We always look for opportunities to work with networks to enhance our diverse channel lineup,” said Mike Smith, area vice president of operations, Time Warner Cable. “The Design Network created a television network to engage consumers in decor and the world of interior design – we are excited to provide our customers with access to this unique source of programming.”

Furnitureland South – High Point, N.C.

In addition to The Design Network’s new television channel, the online version expands to further engage interior design professionals and home enthusiasts by allowing them to create their own channels, similar to YouTube. Viewers can upload and annotate their own videos and photos and grow their own audience. Through these channels, designers and home enthusiasts may earn commissioned, promoted series on TDN TV.

The network also exists as a self-promotion of Furnitureland South, which may limit the network’s reach. The Design Network’s programming is heavily influenced by its parent company’s furniture business.

The Design Network was created to help people become more inspired and knowledgeable about designing, decorating and living in their homes. “We are uniquely qualified to create a network featuring entertainment, inspiration and instruction for the home,” Harris commented. “With our retail business, Furnitureland South, being located in the epicenter of the home furnishings industry, we furnish more than 25,000 homes a year with clients from all over the world and work closely with the finest furniture brands and design influencers.”

It isn’t known if Furnitureland South is paying Time Warner Cable to launch the network or if cable customers will be underwriting the channel through their monthly cable bill.

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