Now that Comcast plans to consume Time Warner Cable in a $45 billion dollar deal, customers hate both companies more than ever.

Time Warner Cable’s consumer perception ratings only slightly recovered since their damaging fist fight with CBS last summer that darkened CBS-owned stations in several large cities and took Showtime and The Movie Channel off subscriber screens nationwide.

But the devil you know is apparently better than the one you don’t, because once consumers learned two of the most loathed cable companies in the country were hooking up, it was all downhill from there.

No cable company rated by YouGov’s BrandIndex has ever scored high enough to get out of the ratings gutter, but once consumers found out about the merger, both Comcast and Time Warner Cable’s ratings plummeted, even though nothing has changed yet at either company as the deal awaits regulator approval:

The American cable industry is notoriously unpopular. But it’s worth noting that other providers have not suffered similar since hits to their brands since the blockbuster deal was announced (including Charter Communications, which was originally expected to buy Time Warner Cable, but missed out).

[flv]http://www.phillipdampier.com/video/Funny or Die Comcast Doesnt Give A FCK censored 3-2-14.mp4[/flv]

The folks at Funny or Die created this (censored) short explaining what Comcast thinks about its own customers and those joining the company from Time Warner Cable. (1:45)