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Danish Telco TDC Offers Customers 100% Speed Guarantees; No More “Up To” Speeds

Phillip Dampier February 20, 2014 Broadband Speed, Competition, Consumer News 2 Comments

tdcDenmark’s TDC telephone company is so confident about their network upgrades, they are ready to guarantee customers will get the broadband speeds advertised, or their money back and a commitment to fix the problem.

Most phone companies selling DSL service have always had to qualify their speed marketing claims with words like “up to” because customers further away from central switching offices or remote hubs won’t necessarily get the speeds on offer. The further away a customer lives from a telephone company facility, the slower the speeds on copper-based networks. Total network capacity can also create problems during peak usage periods, but not for TDC, which says it has a network robust enough to handle demand.

denmarkGoogleMapsTDC’s Guaranteed Speed Tiers (US$):

  • Basic: 20/2Mbps $47
  • Enhanced: 30/5Mbps $49.50
  • Superior: 40/10Mbps $53
  • Extreme: 50/10Mbps $55

“With this initiative we want [to show] how communication to broadband customers can be further improved,” said Rene Brochner, director of TDC’s residential service division. “With the new products we now offer we guarantee that the speed is always [as advertised]. For example, the 40Mbps/10Mbps speed is always 40Mbps/10Mbps.”

Two-thirds of Denmark will be upgraded to 20/2Mbps service by the middle of this year, with another 750,000 households qualified for 50Mbps service because of TDC’s investment in fiber and pair bonding. Next year, TDC will add Vectoring technology, which will improve speeds on existing copper lines to as much as 100Mbps.

Currently there are 2 comments on this Article:

  1. Guaranteed implies no oversubscription, or at least the assumption that usage will be multiplexed sufficiently across peak periods as to mitigate the chance of that occurring. Very interesting announcement in light of what’s going on in the US with Netflix.

    • They could also greatly overprovision speeds. AT&T just started slightly doing that and Time Warner did that as well last year.

      The speed guarantee no doubt applies to their own speed tests, not to the performance of external websites, which they cannot control.







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  • Ernesto Honez: Was that a confirmed and signed "contract"? Was it verbal? Was it sent out in a letter as bulk mailing, or with a first class stamp? Was it's delivery...
  • Matt: I just got off the phone with AT&T. I called saying that I found a promotion through Time Warner for $34.99 for 15 mbps and I am trying to cut dow...
  • Phillip Dampier: It first went to a handful of test markets in upstate New York (not Rochester) and then has been redesignated as a feature enhancement in Maxx markets...
  • Steve Rea: Any idea when the new DVR is coming to Rochester? I remember a story you posed over 2 years ago from the CEO of TWC at the time! saying it was comi...
  • AustinTX: James, my suggestion would be to switch to TWC rental modems, and fry 2-3 of them over the course of several weeks by running 24v AC into the coax con...
  • Dragos: For 1Gbps in Romania we pay around 12 EUR (VAT included - 24%). http://www.rcs-rds.ro/internet-digi-net/fiberlink?t=internet-fix&pachet=digi_ne...
  • James R Curry: Hey, Phillip - While not related to Comcast directly -- I rent my modem from TWC, and while I'd rather buy one outright, there's one big factor ...
  • Sean: I believe that there are issues intermixing DOSCIS 2/3 modems on a node. It's been about 5 years since I've worked with a CMTS so I am by no means an...
  • AustinTX: Yep, this isn't about "your old modem isn't capable of the wonderful new speeds we're providing to your service tier", it's about "we know your custom...
  • MJ Lee: This is strange. I did get a letter from Time Warner saying my apartment was qualified for Time Warner Cable Maxx, but when I applied for it, I got an...
  • Tim: You know this is overstating the case ... unlimited data adsl2 plans are available from $60 in Australia. Average price is about $90...

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