Home » Broadband Speed »Competition »Consumer News » Currently Reading:

Danish Telco TDC Offers Customers 100% Speed Guarantees; No More “Up To” Speeds

Phillip Dampier February 20, 2014 Broadband Speed, Competition, Consumer News 2 Comments

tdcDenmark’s TDC telephone company is so confident about their network upgrades, they are ready to guarantee customers will get the broadband speeds advertised, or their money back and a commitment to fix the problem.

Most phone companies selling DSL service have always had to qualify their speed marketing claims with words like “up to” because customers further away from central switching offices or remote hubs won’t necessarily get the speeds on offer. The further away a customer lives from a telephone company facility, the slower the speeds on copper-based networks. Total network capacity can also create problems during peak usage periods, but not for TDC, which says it has a network robust enough to handle demand.

denmarkGoogleMapsTDC’s Guaranteed Speed Tiers (US$):

  • Basic: 20/2Mbps $47
  • Enhanced: 30/5Mbps $49.50
  • Superior: 40/10Mbps $53
  • Extreme: 50/10Mbps $55

“With this initiative we want [to show] how communication to broadband customers can be further improved,” said Rene Brochner, director of TDC’s residential service division. “With the new products we now offer we guarantee that the speed is always [as advertised]. For example, the 40Mbps/10Mbps speed is always 40Mbps/10Mbps.”

Two-thirds of Denmark will be upgraded to 20/2Mbps service by the middle of this year, with another 750,000 households qualified for 50Mbps service because of TDC’s investment in fiber and pair bonding. Next year, TDC will add Vectoring technology, which will improve speeds on existing copper lines to as much as 100Mbps.

Currently there are 2 comments on this Article:

  1. Guaranteed implies no oversubscription, or at least the assumption that usage will be multiplexed sufficiently across peak periods as to mitigate the chance of that occurring. Very interesting announcement in light of what’s going on in the US with Netflix.

    • They could also greatly overprovision speeds. AT&T just started slightly doing that and Time Warner did that as well last year.

      The speed guarantee no doubt applies to their own speed tests, not to the performance of external websites, which they cannot control.

Search This Site:

Contributions:

Recent Comments:

  • shelley Haitko: 2/9/16 Decades changed their format recently , Will classic shows be seen on weekends? Comcast New Haven, Ct. 06515 won,t let me have you guys. Shelle...
  • Telephone Man: Okay I am in no way sticking up for this practice however I am going to explain something to all that do not know how this little game works. Let m...
  • BobInIllinois: Comcast owns 49% of Midco, per Wikipedia https://en.wikipedia.org/wiki/Midco...
  • Tony: Data caps have been updated. Better, but still annoying. Web Surfer - 200GB G5 - 450GB G10 - 550GB G15 - 700GB Dream 60 - 800GB Dream 100 - 10...
  • Michael Elling: Net neutrality is an unsupportable contrivance. It was coined by someone (Tim Wu) who loved the results of "equal access" but didn't want to put up w...
  • Froggy2011: cable will go bankrupt except for big companies using them. eventually even them leaving them. why because eventually the free movie and show market w...
  • me: I cut in 2009. At first I tried to keep up. But then I realized it did not really mater anymore. *I* *AM* *FREE*!!!! The first year or so was toug...
  • Jonny: My smaller cable company Suddenlink (1.4M customers) started the same thing. 250GB cap with with their medium speed of 50mbps. They are only doing thi...
  • Joe V: Man these guys just don't get it. Not to worry, just as the music industry learned the hard way that to piss off their customers by giving them crap, ...
  • Mike D.: The TV providers have never been willing to fight for the consumer with the other conglomerates who bundled crap with one or two channels of good cont...
  • Sean Colbert: The comcast cap isnt even bad compared to mine. I have Hughesnet Gen4 (All I can get in my area) and I have a 20gb a month limit with an extra 50 in b...
  • zychor: 59Mbps down, 5.9Mbps up ..it doesn't matter internet is so slow...

Your Account: