Netflix today announced a major overhaul of how its customers navigate the online service over Smart TVs or TV-connected devices like game consoles, set-top boxes and Blu-ray players.

“Today we are excited to unveil the biggest update in Netflix history to our TV experience,” said Chris Jaffe, vice president of product innovation. “This update improves the Netflix TV for Netflix members around the world and for the first time extends rich features to platforms such as Roku, Smart TV and Blu-ray players as well as PlayStation and Xbox 360.”

Most of the changes involve the on-screen interface, which becomes more animated and interactive. Improved graphics include three large images for each show more in context with a specific title. An improved synopsis gives you more detail about a show and why Netflix recommends you watch, based on your configured personal preferences. Social network interactivity is also prominent, allowing you to see if any friends have viewed a title before you.

A major improvement is an enhanced search engine, allowing searches by title, actor, or director. The search interface is more TV-screen friendly as well.

Other features:

• Support for Netflix Profiles across all devices
• Support for voice on Xbox 360
• Support for pointer-based navigation on Smart TVs
• A redesign of post-play, the feature that automatically starts the next episode of a TV show or shows recommendations after watching a movie

The updated Netflix TV experience rolls out globally beginning on Nov. 13 and will take about two weeks to reach all devices. The update will go to devices including PlayStation 3, PlayStation 4, Xbox 360, Roku 3, and new and future Smart TVs and Blu-Ray players. In addition, some recent Smart TVs and Blu-Ray players may receive this based on manufacturer’s update plans. Roku 2 will receive this update early next year.

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Introducing a brand new Netflix experience on TVs and connected devices. [1:24]