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Homes With Premium Broadband Fetch Premium Prices on the Housing Market

Phillip Dampier February 11, 2013 Consumer News No Comments

forsaleWant to increase your home’s value? Advocate for better broadband in your neighborhood.

A British survey out this week echoes results from North America, finding nearly two-thirds of house-hunters are willing to pay up to 3 percent more for a house in a well-wired broadband area, with more than one-fifth willing to pay between 4-10 percent more for areas with faster broadband.

Younger buyers are the most interested in acquiring property in areas with the fastest service. At least 40% of 18-24 year olds consider broadband availability and speeds an important factor when considering a home purchase. More than one-third of men rate bad broadband as a potential deal breaker. For women, just over a quarter say that lousy broadband may force them to move on to other choices.

“We are living in the digital age and as such more people are choosing to work from home,” said Martin Ellis, an economist at Halifax, a British research firm. “But as well as this it’s a part of our everyday lives with web browsing and streaming television commonplace. As a result we find people are increasingly prepared to pay a premium for homes with a good broadband signal, and this is likely to remain a factor when choosing where to live.”

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