Although Verizon Communications has stopped expanding its FiOS fiber-to-the-home service outside of areas it already committed to serve, its gradual rollout continues in Philadelphia.

Gradual is right. On Kalos Street in the Wissahickon section of Philly, it all depends on which side of the road your house resides. Odd-numbered customers were in luck this week as Verizon took its marketing efforts to the street, with a temporary tent emblazoned with Verizon’s logo installed on the sidewalk, giving pedestrians a few minutes of warmth from a portable heater.

FiOS tent (Courtesy: J. Chakars/WHYY NewsWorks)

Inside the tent, would-be customers are given a preview of the fiber optic service and some free gifts just for stopping by on the cold winter night. Those who took Verizon up on its offer walked away with free ice skating tickets. Those that didn’t got a refrigerator magnet and a tote bag as consolation prizes.

Verizon’s sales force, braving the weather, has made inroads in the city that is home to Comcast’s corporate headquarters.

Joanne Weill-Greenberg told WHYY/NewsWorks she called Comcast to deal for a lower rate and Comcast refused to match Verizon FIOS’ introductory offer. She is now an ex-Comcast customer, and not just for the money. She explained FiOS offers channels Comcast does not carry, and because FiOS also carries Comcast’s regional sports channel, there is nothing holding them to the cable company.

The Verizon tent does not stay in any one location too long.

In a few days, they will relocate to another neighborhood that is now primed for fiber upgrades from the phone company.

Pennsylvania residents can just be thankful the winter weather has not gotten brutal enough for Verizon to deploy its inflatable igloo.

Other stories of interest:

1. Verizon Ending DSL Service in FiOS Fiber-Wired Service Areas
2. Comcast Offers $300 Rebate for Comcast Cable + Verizon Wireless Service in Pacific Northwest
3. Comcast vs. Verizon FiOS: New Ads Slam Xfinity; Increased Comcast Broadband Speeds Rumored
4. Competition Breather: Verizon FiOS Rate Hikes Ease Pressure on Cablevision, TWC
5. Verizon’s Anti-Aggression Treaty With Big Cable May Be the End of FiOS