Rogers is serving up its Ultimate Internet service, with speeds up to 150/10Mbps, by challenging some of Canada’s biggest athletes to try and beat the company’s broadband speeds.

Tennis Pro Milos Raonic: For Milos’ challenge, we set up a tennis court in a Toronto warehouse, with a “play” button target at one end.  We challenged Milos to serve the ball and hit the target to play a song, faster than we could download it using Rogers Ultimate Internet. Let’s not forget Milos is well known for his powerful serve, reaching 250 km/hr. He has also served more aces than any other player so far in 2012. Does Rogers Ultimate Internet have a chance against a champion like Milos?  (1 minute)

Apparently more often than not, judging from Rogers’ video. But one thing Raonic has going for him, as a human being, is no usage cap. As our loyal reader Alex points out, Rogers’ Ultimate Internet only includes a downright piddly 250GB a month, which is quite a little for customers paying just shy of $123 a month for Internet access. Rogers slaps a $0.50/GB overlimit fee on this tier, with a maximum of $100.

That leaves super-premium customers feeling like they can take Rogers’ screaming fast Internet service on a 15-lane highway with a 250kph speed limit for around five kilometers before hitting the toll booth.

Other stories of interest:

1. Rogers Abandoning Portable Internet Service: Internet Overcharging 3G in Rural Canada’s Future
2. Rogers Cable To Unveil 50Mbps DOCSIS 3 Service in Metro Toronto – $149.99/Month & Capped At 150GB
3. Cogeco Unveils DOCSIS 3 Upgrades in Niagara Falls, St. Catherines, Ont.
4. Rogers Throws Customers A Few Scraps: Faster Speeds, Tiny Increases in Usage Allowance
5. Rogers’ “Next is Now” Foreshadows How Company Will Milk Canadians for Connectivity