Time Warner Cable TV customers will soon be able to access on demand, full length episodes of popular TV shows aired on cable networks like Comedy Central, Nickelodeon and VH1 at no additional charge thanks to a new agreement signed with Viacom.

Currently Time Warner’s “authenticated” cable TV customers can live stream Viacom networks over the cable company’s TWC TV app, but soon will also be able to view on-demand content using a Time Warner user ID and password on Viacom websites.

Time Warner has been among the slowest cable operators to embrace the industry’s TV Everywhere project — allowing only paying cable television subscribers to access popular cable shows on the web. The new agreement will help Time Warner sell customers on keeping cable TV subscriptions to enjoy extra online features, while protecting the company from would-be cord cutters finding ways to watch favorite television shows for free online.