SubscribeSprint has launched a new ad series and accompanying web site to warn consumers that choosing Verizon’s new Share Everything data plans can give you a big headache and a higher monthly bill.
“The concept of sharing a monthly data allowance across a family or group of users increases the likelihood for a surprise monthly bill due to data overage charges,” said Caralene Robinson, vice president of brand strategy and marketing communications for Sprint. “Data usage continues to increase and consumers value Truly Unlimited data because it’s simple and straightforward.”
Sprint argues that customers have enough trouble differentiating the usage of the applications they run themselves. When sharing a data plan with other members of a family, it can quickly become impossible to know exactly who is consuming what. That makes it easy to exceed a monthly usage allowance, which results in costly overlimit fees. Tracking usage and the inevitable arguments that will result at the dinner table make Verizon’s new share plans a real headache in Sprint’s view.
Sprint proposes that customers switch to their Truly Unlimited data plan, which has no limits and also costs less than Verizon’s shared data plan. Sprint also continues to sell budget plans that offer a calling allowance in return for a reduced price. Verizon now only sells unlimited voice minutes bundled into their Share Everything plans.
Unlike most carriers who boast customers can send millions of e-mails or visit hundreds of thousands of web pages with a low allowance data plan, Sprint explains what a 1GB limit really means when customers use increasingly popular streaming services and apps. It turns out Verizon’s 1GB allowance plan does not deliver that much.
Sprint launches its “Say No To Sharing” and “Say Yes To Sprint” campaign with this “Family Meeting” ad, which shows a family debating how to divide up their shared data plan and avoid overlimit fees. (1 minute)
Other stories of interest:
- AT&T Announces Me-Too “Mobile Share” Plan Nearly Identical to Verizon’s “Share Everything”
- No Data Caps or Speed Throttles For Sprint Customers (Unless Roaming)
- Verizon’s New “Share Everything” Plans Will Bring Many Higher Cell Bills
- Consumers Discover “Required” Data Plans Dramatically Increasing Wireless Phone Bills
- ‘What the Heck is a Gigabyte and Why Am I Counting Them?’
It’s nice to see Sprint and T-Mobile offering unlimited data, but with their pitiful coverage, it’s worthless to me. I love my data, but I’m more concerned about having a signal to work with.
Sprint always forgets to throw in the $10 per phone SMARTPHONE charge on their plan so it looks cheaper. An I have yet to see 4g major cities, FYI Sprint doesn’t have LTE available in California .Such great phones and no service to match them.