Home » Broadband "Shortage" »Consumer News »Editorial & Site News »Internet Overcharging »Online Video »Verizon »Wireless Broadband » Currently Reading:

What Spectrum Crisis: Verizon Wireless Tries to Monetize Video Usage With New App

Verizon encourages customers to pig out on wireless-delivered streaming video.

Despite claims of a looming data usage crisis created by insufficient wireless spectrum, Verizon Wireless is introducing a new app that will encourage customers to find and watch streaming video on their mobile devices.

Viewdini premiers today on the Android platform, and Verizon hopes customers will use it to hunt down their favorite videos from Netflix, Hulu Plus, mSpot, and Comcast Xfinity, all from the Verizon Wireless app.

“We are just seeing a hunger for people wanting to watch video,” Verizon Wireless CEO Dan Mead said in an interview with AllThingsD. “I think this will capture the audience’s imagination.”

If customers use it to stream bandwidth heavy video on a tiered data plan, Verizon will also have the customer’s attention when the bill arrives.

Viewdini, considered one of Verizon’s “key product launches” for the year, does not amount to much on examination. The service does not host videos, it merely indexes them from other videocentric websites. The app will be exclusive to Verizon Wireless, but is not the company’s first foray in the competitive video streaming marketplace.

The Verizon Video app offers streamed video entertainment, but with a twist. Many titles offered by Verizon Video cannot be accessed while on Wi-Fi and require the company’s 3G or 4G network to watch, which counts against your usage allowance.

Mead

There is no indication yet whether Viewdini will have similar restrictions.

While Mead claims the company has several early warning indicators for customers approaching their monthly usage cap, he admits the company hopes to make additional revenue from customers who choose to exceed their allowance and buy additional data.

“We look at it as great flexibility for customers,” Mead called that choice.

While Verizon joins other wireless carriers in calling urgently for additional wireless spectrum, its marketing department does not recognize any wireless data shortage, and continues to introduce new products that encourage their customers to use an increasing amount of data, from which Verizon admits it will earn an increasing percentage of its revenue.

Search This Site:

Contributions:

Recent Comments:

  • Chet Lemon: They have done nothing but ignore me on social media....
  • Joe V: It wouldn't surprise me in the least if Frontier is being propped up with help by the U.S. Government with all these acquisitions and network investme...
  • John M. Gillespie: Frontier is the worst IP provider I have EVER had period bar none. I had Frontier in Charles Town, WV in Jefferson County and it was not good. W...
  • BobInIllinois: And, Verizon would be a most unlikely(if not, "NO WAY") buyer, since they passed the original trash to FairPoint....
  • Fred H: I posted the below to my Facebook page just last weekend (before this updated post came out - I'll be updating the link after I finish this comment): ...
  • Phillip Dampier: Readers: Please see our newly updated 2015 guide to Getting a Better Deal from Time Warner Cable. You will get the latest information about negotiatin...
  • Ryan: Ok this article was good. Helped save me $40 per month plus gave me a one time credit of $40. Did my research with the competition first. I didn't ...
  • Dave: Apparently the middle class American(born here) is fast becoming the country's poor by sucking the life blood out of this class of people. Greed, is a...
  • Limboaz: I don't trust big corporations like Comcrap, but I trust the Obama administration even less. In cases such as this, they have a habit of bundling in i...
  • Wendy: Im thinking to sue att I had unlimited data and they made a mistake and removed it from my plan I was told I can't get it back that was a lie they do ...
  • Bob Patten: I live in Grand Ledge MI. I assure we are in the exact same boat. I rarely ever see speeds promised or even close to them. Today is a great day - I am...
  • Miriam Shore: BH bites the biggun. Glad they got it stuck up their posteriors with today's net neutrality ruling. When competition enters this area, it will be a ...

Your Account: