Home » Broadband "Shortage" »Consumer News »Editorial & Site News »Internet Overcharging »Online Video »Verizon »Wireless Broadband » Currently Reading:

What Spectrum Crisis: Verizon Wireless Tries to Monetize Video Usage With New App

Verizon encourages customers to pig out on wireless-delivered streaming video.

Despite claims of a looming data usage crisis created by insufficient wireless spectrum, Verizon Wireless is introducing a new app that will encourage customers to find and watch streaming video on their mobile devices.

Viewdini premiers today on the Android platform, and Verizon hopes customers will use it to hunt down their favorite videos from Netflix, Hulu Plus, mSpot, and Comcast Xfinity, all from the Verizon Wireless app.

“We are just seeing a hunger for people wanting to watch video,” Verizon Wireless CEO Dan Mead said in an interview with AllThingsD. “I think this will capture the audience’s imagination.”

If customers use it to stream bandwidth heavy video on a tiered data plan, Verizon will also have the customer’s attention when the bill arrives.

Viewdini, considered one of Verizon’s “key product launches” for the year, does not amount to much on examination. The service does not host videos, it merely indexes them from other videocentric websites. The app will be exclusive to Verizon Wireless, but is not the company’s first foray in the competitive video streaming marketplace.

The Verizon Video app offers streamed video entertainment, but with a twist. Many titles offered by Verizon Video cannot be accessed while on Wi-Fi and require the company’s 3G or 4G network to watch, which counts against your usage allowance.

Mead

There is no indication yet whether Viewdini will have similar restrictions.

While Mead claims the company has several early warning indicators for customers approaching their monthly usage cap, he admits the company hopes to make additional revenue from customers who choose to exceed their allowance and buy additional data.

“We look at it as great flexibility for customers,” Mead called that choice.

While Verizon joins other wireless carriers in calling urgently for additional wireless spectrum, its marketing department does not recognize any wireless data shortage, and continues to introduce new products that encourage their customers to use an increasing amount of data, from which Verizon admits it will earn an increasing percentage of its revenue.

Share

Search This Site:

Contributions:

Recent Comments:

  • Carmine: Hi, My contract is up Oct 10th. AT&T wants to increase my Uverse and I-net (6MPS) by 34%. Today I just used your strategy and called the 800-288...
  • Tony: As frustrating as it is, I can tell you from our experience it is the cable company For us the tuning adapter's firmware was not up to date. Cur...
  • Vikki Karan: Count me in!! I'm willing to take this cause on as well! Willing to take it all the way to DC and/or file a class action suit. Here is my story: ...
  • RG: I see the V52 on occasion with Cox in San Diego. Sometimes it's a SDV box decode error, other times it's a channel that I'm not subscribed to or doesn...
  • Vikki Karan: Major TWC issues with TiVo here in Los Angeles. We keep getting V52 errors. TWC says it is an issue with the TiVo Roamio. That there are open tickets ...
  • Scott: GCI just raised Cable TV rates and fees across the board an additional $30/mo for all customers this last month, so most that were paying $135 for a t...
  • Jim Livermore: After all of the detail in the above article, your sole comment is a critique of my first sentence? Thank you, Anonymous Coward....
  • MadBomber: >While extortion might be a little strong... What do you call forcing a payment without proof of guilt then?...
  • Phillip Dampier: Hi, I was unable to get permission to share the report, but in response to your inquiry, I can share their reply that they are using "cash flow margin...
  • Theresa Bailey: Either Mr. Doda is lying, or there is a lack of consistency in following procedure among the Bright House representatives. When I signed up for B...
  • Jim Livermore: Another great report, Phillip. While extortion might be a little strong, it is a response to the 6-strike noise by a third party offering a middleman...
  • txpatriot: Phillip: do you have a link to the E&Y report? The reason I ask is because you refer to EBITDA margin as "cash flow margin". I know what EBI...

Your Account: