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AT&T’s “New & Improved” Prepaid Data Packages Are… for AT&T’s Bottom Line

Phillip Dampier April 19, 2012 AT&T, Competition, Data Caps, Wireless Broadband 2 Comments

Some of AT&T’s prepaid GoPhone customers are howling over the company’s “new and improved” data packages that now require customers to purchase a qualified voice package if they also want affordable wireless data.

AT&T’s press release:

AT&T today announced the following new data packages with double the data or more for the same price for GoPhone customers, available April 22.

  • 1GB for $25
  • 200MB for $15
  • 50MB for $5

All data packages are available on the $50 Unlimited Talk & Text nationwide plan for GoPhone smartphones and the $25 Unlimited Text with 250 minutes nationwide GoPhone plan.

At first glance the new data plans seem to offer double the data allowance of AT&T’s older plans, which were available to any prepaid customer who wanted to avoid AT&T’s default data rate: 1 cent per 5KB.  While that amount seems tiny, in fact it’s not.  A gigabyte of usage without a data plan costs over $2,000. That is quite an incentive to enroll in one of AT&T’s data packages.

Only now AT&T’s most value-conscious customers can’t.

AT&T’s “new and improved” prepaid plans now require customers to first enroll in a $25 or $50 voice plan before they are allowed to purchase a data package.  That leaves AT&T’s “pay as you go” customers out in the cold.

A customer used to spending $15 a month on a data package with a 10c per voice minute plan with no daily access fee will now pay at least $50.  The required 250 minute voice plan with unlimited text runs $25 a month.  The data package costs an additional $25.

Rory Smith called that “rubbish.”

“Effectively this makes the service completely useless as I only need a small amount of data and rarely use my phone for voice calls or SMS messages,” Smith wrote.

“By doing this they are requiring you to enter a talk plan and pay for minutes you will never use, all just to force consumers into paying more,” another customer remarked. “It really seems like AT&T is trying to squeeze every penny they can out of their prepaid plans.”

AT&T's new prepaid pricing plans

Some analysts worry AT&T’s quest for data profits are pricing them out of the prepaid data-only market.

Current Analysis analyst Deepa Karthikeyan wrote in a report that AT&T will likely prompt customers to start shopping around and they are likely to encounter daily plan options that deliver somewhat better pricing at rival carriers.  Daily plan customers typically want the cheapest plan possible so they can pay a-la-carte for the specific features that interest them.  AT&T’s move forces customers to pay a $25 entry fee just to qualify for a data plan, which in some cases is the only reason the customer has the phone.

Some of AT&T’s competitors with comparable plans:

  • T-Mobile: $3/day Pay As You Go – First 200MB at 3G speed -or- $30 up to 5GB at 4G speed plus 100 minutes, unlimited texting
  • Virgin Mobile: $35 up to 2.5GB data, 300 minutes, unlimited texting
  • Verizon: $50 unlimited talk, texting, minutes
  • Straight Talk: $45 unlimited talk, texting, 2GB data with roaming on small GSM carriers
  • Red Pocket: $60 unlimited talk, texting, 2GB data and 200 international minutes
  • H20 Wireless: $60 unlimited talk, texting, 1GB data and $10 international calling

Currently there are 2 comments on this Article:

  1. Barbara S says:

    I see that StraightTalk is listed above as offering unlimited talk and text with only 2GB data. I was under the impression they offered unlimited data too. Is this info incorrect, of have ST followed the example of all the other carriers who have placed limits on their data? I’m guessing many will start looking at other prepaid options, such as Verizon, or even the whole Tracfone group, depending on whether you are looking for voice and text or not.

  2. Scott says:

    StraightTalk’s marketing have always said “unlimited” without any fine print on specific data limits for their $45/mo plan unless the 2GB limit is a recent change in the last month or two.

    Keep in mind ST resells AT&T on 3 of their phones, Sprint on a number of others, and may use Verizon as well depending on handsets. So they really have no control over the terms if any of the carriers object to the total amount of data usage being sent over those networks.

    You shouldn’t expect to buy any cell phone or go into any contract expecting Unlimited data even if they advertise it unless you’re willing to go to small claims court to recoup your money when they change terms or breach contract, that’s just how it is with these big companies.

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