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71% of British Public Willing to Pay More for Superfast Broadband… If They Could Get It

Phillip Dampier March 13, 2012 Broadband Speed, Rural Broadband 1 Comment

While some Internet Service Providers claim their broadband customers don’t need faster speeds, that is not what customers are telling surveyors.  A new British survey of over 800 Internet users found 71% would happily pay extra for a “superfast broadband connection” at speeds of 25Mbps or higher if only they could get it.

Over half of the respondents (55%) reported they could not get fast speeds even if they wanted them.

The survey, conducted by ISPreview, found price was only a barrier for around 16% of customers and only 6.2% of respondents claimed they were satisfied with the speeds they received from their current provider.

Prices in Britain for broadband are historically lower than what North Americans pay, averaging around $27 per month, according to UK regulator Ofcom.  Customers were willing to pay at least $8 more per month if they could get the speeds they crave.

“Ofcom’s own data appears to suggest that the UK is one of the lowest priced countries in the world for broadband,” said ISPreview.co.uk’s Founder, Mark Jackson. “As a result it’s quite encouraging that so many people, most of which will be use to paying very little for their current service, would still be willing to pay more for the next generation of superfast connectivity.”

Jackson reports the highest demand for the fastest speeds actually comes from rural areas in the United Kingdom — areas long deprived of suitable broadband.  Jackson says most operators are focused on upgrading urban areas which already receive better service than rural communities.

The government has plans in place to reach 90% of the country with superfast broadband by 2015.

Currently there is 1 comment on this Article:

  1. Munly Leong says:

    think you mean Britons :)

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  • GBlljhgfvbffg5365: This. The Full Price needs to be disclosed before you even sign up. Quite often I've found is that their is a $50+ Difference in the price they advert...
  • Allen P.: Terrible Internet speeds and the worst customer service. Unfortunately they are the only provider for my area. I would get rid of them if I could....
  • Jason: I am curious if the 50Mbps speed as the fastest they ever achieved if that was wired or wireless? What environment are they in? An apartment or a sing...
  • Angel: it should read "I’m NOW paying 4$ less than the original promo I bought last year". and you actually have to get to the cancellation department, the p...
  • fit body: Excellent blog you've got here.. It's hard to find excellent writing like yours nowadays. I honestly appreciate people like you! Take care!! My ...
  • Angel: It helps if you call back a few times, talking to different people yields different results. I had to talk to 3 different people before I finally land...
  • tacitus: I have found it's getting harder and harder to get the full price of a deal without going through the signup process. I tried to find out how much I w...
  • tacitus: The problem is that it works. It's the same psychology that lets people buy a second candy bar they don't need because they can get it at half-price, ...
  • John: I tried everything in this guide to no avail. TWC refused to lower my price. Oh well, I'm having the service disconnected. What good's the threat...
  • John: Which is why we have caps. Gotta love American "capitalism"...
  • John: Just tried this out, I have U450 and 24mps internet. My bill just jumped from $140 to $220, called and tried this, he originally told me that could dr...
  • fndjdkdkdkj: I don't see any value in god damn TV only to watch 20minutes of Ads ever god damn hour. I cut the cord long ago and have zero intention of ever going ...

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