Home » Broadband Speed »Rural Broadband » Currently Reading:

71% of British Public Willing to Pay More for Superfast Broadband… If They Could Get It

Phillip Dampier March 13, 2012 Broadband Speed, Rural Broadband 1 Comment

While some Internet Service Providers claim their broadband customers don’t need faster speeds, that is not what customers are telling surveyors.  A new British survey of over 800 Internet users found 71% would happily pay extra for a “superfast broadband connection” at speeds of 25Mbps or higher if only they could get it.

Over half of the respondents (55%) reported they could not get fast speeds even if they wanted them.

The survey, conducted by ISPreview, found price was only a barrier for around 16% of customers and only 6.2% of respondents claimed they were satisfied with the speeds they received from their current provider.

Prices in Britain for broadband are historically lower than what North Americans pay, averaging around $27 per month, according to UK regulator Ofcom.  Customers were willing to pay at least $8 more per month if they could get the speeds they crave.

“Ofcom’s own data appears to suggest that the UK is one of the lowest priced countries in the world for broadband,” said ISPreview.co.uk’s Founder, Mark Jackson. “As a result it’s quite encouraging that so many people, most of which will be use to paying very little for their current service, would still be willing to pay more for the next generation of superfast connectivity.”

Jackson reports the highest demand for the fastest speeds actually comes from rural areas in the United Kingdom — areas long deprived of suitable broadband.  Jackson says most operators are focused on upgrading urban areas which already receive better service than rural communities.

The government has plans in place to reach 90% of the country with superfast broadband by 2015.

Currently there is 1 comment on this Article:

  1. Munly Leong says:

    think you mean Britons :)

Search This Site:

Contributions:

Recent Comments:

  • fried foods cooked: This is very fascinating, You're a very professional blogger. I've joined your feed and look forward to seeking more of your fantastic post. Also, ...
  • Kate: My 2 year contract expired in September and the bill jumped $50.00 for a bundle of voice, internet, and tv. I compared packages with competitors f...
  • AC: I have this distinct feeling that nothing will change since they pretty much never lift a finger and the revolving door bureaucracy will keep milking ...
  • Jim Livermore: I don't watch enough on YouTube to really notice, but the option to pay for an ad-free experience would be nice. I have noticed Hulu+ is lowering the ...
  • Rob: Interesting that big cable's response has absolutely nothing to do with the internet speed C Spire's Fiber to the Home is bringing to Mississippians. ...
  • C: It's about time they do something about this problem. I've been an AT&T customer for 10yrs and this month was the first time I went over the 5gb a...
  • d0764: I would actually be ok with paying $5 a month to get rid of the ads. As long as the only thing that goes are the ads with the subscription. The rest b...
  • Herb Finn: Weigel also licences the bulk of the key and evergreen classic TV shows in the CBS owned CBS/Viacom/Desilu/Paramount/Speling TV library, so they HAD t...
  • Erik: I am military moving to a semi-rural area in upstate NY where Verizon controls the copper lines. Unfortunately the house I selected (before I realized...
  • Ron: Agreed. They should be sticking with the same price or dropping their prices for rural area use. Who goes and deals with wire cables when your getting...
  • Clayton: I was paying $98 a month with taxes and fees for U200 (DVR, HD, 2 boxes) + Elite (6mpbs) for the last year. Contract was up and renegotiated for a...
  • Lee Kraus: I completely agree and I am in the exact same situation. I hope that we can find a way to get competition in the state....

Your Account: