Home » Broadband Speed »Rural Broadband » Currently Reading:

71% of British Public Willing to Pay More for Superfast Broadband… If They Could Get It

Phillip Dampier March 13, 2012 Broadband Speed, Rural Broadband 1 Comment

While some Internet Service Providers claim their broadband customers don’t need faster speeds, that is not what customers are telling surveyors.  A new British survey of over 800 Internet users found 71% would happily pay extra for a “superfast broadband connection” at speeds of 25Mbps or higher if only they could get it.

Over half of the respondents (55%) reported they could not get fast speeds even if they wanted them.

The survey, conducted by ISPreview, found price was only a barrier for around 16% of customers and only 6.2% of respondents claimed they were satisfied with the speeds they received from their current provider.

Prices in Britain for broadband are historically lower than what North Americans pay, averaging around $27 per month, according to UK regulator Ofcom.  Customers were willing to pay at least $8 more per month if they could get the speeds they crave.

“Ofcom’s own data appears to suggest that the UK is one of the lowest priced countries in the world for broadband,” said ISPreview.co.uk’s Founder, Mark Jackson. “As a result it’s quite encouraging that so many people, most of which will be use to paying very little for their current service, would still be willing to pay more for the next generation of superfast connectivity.”

Jackson reports the highest demand for the fastest speeds actually comes from rural areas in the United Kingdom — areas long deprived of suitable broadband.  Jackson says most operators are focused on upgrading urban areas which already receive better service than rural communities.

The government has plans in place to reach 90% of the country with superfast broadband by 2015.

Currently there is 1 comment on this Article:

  1. Munly Leong says:

    think you mean Britons 🙂

Search This Site:

Contributions:

Recent Comments:

  • John: Yes February late? was announced in August at a presser with the governor....
  • Joe V: Maybe the management at Consolidated will do a better job of delivering internet to customers than the people who were running Fairpoint under the dir...
  • Rob: With Time Warner issuing their "all-digital" notice to customers this week to all the Rochester, NY news outlets, does this mean we can expect the upg...
  • Ryan: Frontier needs to be sued for false advertising of fios. They ran commercials on TV and radio that fios is here but in reality its not. We wanted fios...
  • Jim Dudenhefer III: See previous. 5:21 AM Central Time. Kansas City, MO. Cell # 816-560-0537. Land Line # 816-523-2309....
  • Jim Dudenhefer III: I live with and assist my 88 year old mother and 92 year old father. Both don't drive. Dad's mind is going and Mom's getting very tired as the main ca...
  • Ty: well hey on top of all of this I am sure more cable companies will adopt data caps. WOW! (my current cable company that overbuilt TWC here and I left...
  • Kim: I am currently paying TWC $180 a month for tv, internet, and home phone. I recently tried calling to have my home phone removed, since both my daughte...
  • James R Curry: No guarantee at all. But, as there's no contract commitment, you can at least cancel if they gut the line-up....
  • Required: Much more expensive than Hulu or Netflix, doesn't let you time-shift (VOD) all the shows/movies,, and doesn't solve the local news/sports problem, rea...
  • JayS: Looks like the era of the CVNO (CableTv Virtual Network Operator) has arrived. MVNO's have been terrific for the Mobile-phone consumer. We now have nu...
  • Gregory Blajian: A quick analysis for my wife and my entertainment situation is below. Getting Starz and MLB Network plus the A&E and Viacom family of channels mig...

Your Account: