Home » Broadband Speed »Rural Broadband » Currently Reading:

71% of British Public Willing to Pay More for Superfast Broadband… If They Could Get It

Phillip Dampier March 13, 2012 Broadband Speed, Rural Broadband 1 Comment

While some Internet Service Providers claim their broadband customers don’t need faster speeds, that is not what customers are telling surveyors.  A new British survey of over 800 Internet users found 71% would happily pay extra for a “superfast broadband connection” at speeds of 25Mbps or higher if only they could get it.

Over half of the respondents (55%) reported they could not get fast speeds even if they wanted them.

The survey, conducted by ISPreview, found price was only a barrier for around 16% of customers and only 6.2% of respondents claimed they were satisfied with the speeds they received from their current provider.

Prices in Britain for broadband are historically lower than what North Americans pay, averaging around $27 per month, according to UK regulator Ofcom.  Customers were willing to pay at least $8 more per month if they could get the speeds they crave.

“Ofcom’s own data appears to suggest that the UK is one of the lowest priced countries in the world for broadband,” said ISPreview.co.uk’s Founder, Mark Jackson. “As a result it’s quite encouraging that so many people, most of which will be use to paying very little for their current service, would still be willing to pay more for the next generation of superfast connectivity.”

Jackson reports the highest demand for the fastest speeds actually comes from rural areas in the United Kingdom — areas long deprived of suitable broadband.  Jackson says most operators are focused on upgrading urban areas which already receive better service than rural communities.

The government has plans in place to reach 90% of the country with superfast broadband by 2015.

Currently there is 1 comment on this Article:

  1. Munly Leong says:

    think you mean Britons 🙂

Search This Site:

Contributions:

Recent Comments:

  • Paul Houle: @Lee, it is worse than that. It is not that they cannot afford to give you fiber, it is that they can already make so much money selling you infe...
  • Lee: Frontier will not deliver that 5 Mbps to me. It will not matter what modem I have or what they have in the dslam located at the school. The copper lin...
  • Paul Houle: @Joe, don't buy the hype over G.Fast. Instead of "Fiber to the Press Release" it is just "Copper to the Press Release" G. Fast is a great techn...
  • Joe V: Here's the irony : I watched the Frontier go in front of California politicians broadcast play out and two things that got underneath my skin : I...
  • Matt: It won't increase it any more than what were paying for(1.5 Mbps) right?...
  • Joe V.: Replace the frontier supplied DSL modem and buy your own. The modem they give you is locked down and does not deliver the promised speeds....
  • Matt: I wish Frontier would upgrade our internet over here in Doyle, Ca! We've had 1.5(not even that) Mbps for 12 years!!!!!! And out here in the middle of...
  • TekTalk: I have the blazing fast 5 Mbps Frontier DSL in WV. Frontier won't even say it IS broadband. They know they can't call it that. They only call it "H...
  • Phillip Dampier: It is odd to write that way I agree, but it happens when there is a high demand from media outlets for our official comment, which they can obtain fro...
  • Poorlytoldjoke: I appreciate how you can write an article and quote yourself as a source....
  • Duffin: Utter utter insanity that this was approved. Why was this approved but the Comcast/ Time Warner merger wasn't? I really don't see a difference here....
  • Bob: As a long time Charter customer, I can say that if Charter can get the service quality as high as what I've experienced, it won't be all bad. At least...

Your Account: