Home » Broadband Speed »Rural Broadband » Currently Reading:

71% of British Public Willing to Pay More for Superfast Broadband… If They Could Get It

Phillip Dampier March 13, 2012 Broadband Speed, Rural Broadband 1 Comment

While some Internet Service Providers claim their broadband customers don’t need faster speeds, that is not what customers are telling surveyors.  A new British survey of over 800 Internet users found 71% would happily pay extra for a “superfast broadband connection” at speeds of 25Mbps or higher if only they could get it.

Over half of the respondents (55%) reported they could not get fast speeds even if they wanted them.

The survey, conducted by ISPreview, found price was only a barrier for around 16% of customers and only 6.2% of respondents claimed they were satisfied with the speeds they received from their current provider.

Prices in Britain for broadband are historically lower than what North Americans pay, averaging around $27 per month, according to UK regulator Ofcom.  Customers were willing to pay at least $8 more per month if they could get the speeds they crave.

“Ofcom’s own data appears to suggest that the UK is one of the lowest priced countries in the world for broadband,” said ISPreview.co.uk’s Founder, Mark Jackson. “As a result it’s quite encouraging that so many people, most of which will be use to paying very little for their current service, would still be willing to pay more for the next generation of superfast connectivity.”

Jackson reports the highest demand for the fastest speeds actually comes from rural areas in the United Kingdom — areas long deprived of suitable broadband.  Jackson says most operators are focused on upgrading urban areas which already receive better service than rural communities.

The government has plans in place to reach 90% of the country with superfast broadband by 2015.

Currently there is 1 comment on this Article:

  1. Munly Leong says:

    think you mean Britons :)

Search This Site:

Contributions:

Recent Comments:

  • Eloise: stopthecap.com has potential, you can make your site go viral easily using one tricky method. Just search in google: Kimting's Method To Go Viral...
  • Dan Dauer: I have DirecTV, and I just moved my phone service to Ooma. My goal was to get my internet access to less than $50.00 a month as this is the only servi...
  • Rob: It's no secret that the new New Neutrality rules that were set in place are nothing more than kid gloves. It's time for the FCC to really step up, and...
  • BobInIllinois: Too many Telcos have inherited cultures where they milked profits for years, without worrying about rapid technological advances or any competition....
  • Sora87: This ain't really Microsoft's fault. They need to do this to relieve the Load on there Servers for the 29th. If they don't the influx of traffic would...
  • Spector: From what I've seen, living here in Colorado, our Comcast service will be great for a short while (over 50 Mbps), then for no reason, it will slowly d...
  • dave pickhardt: we are on a data restricted plan of 15 per month. as of monday night we had used 7.1 of our 15 allowance and our reset date is the 4th of the month. ...
  • AC: And if you don't live in these exclusive franchise areas you will be forced to have 0 wired choices: LTE or 5G when that one comes out, Satellite and ...
  • Phillip Dampier: I suppose that is up to the developer and the providers. I don't think there is any exclusivity in this deal so when the conduit goes in, any utility ...
  • JayS: Just curious, will the homes in this new subdivision be "wired" with Two strands of fiber to the home? One from Comcast and a second from Att/Uverse....
  • Joel: Why is comcast still allowed to charge a data overage fee to a select area of customers? Are we not being discriminated against? Additionally, I thoug...
  • L Morrissey: Sprint decommissioned the CLEAR WiMax hardware on the tower nearest my house about 8 days ago and effectively turned my CLEAR modem into a brick. This...

Your Account: