Bright House Networks Thursday switched on a huge network of free Wi-Fi hotspots for its broadband customers across central Florida.  Concentrated on coastal beach communities in eastern Florida and in the cities of Orlando, Tampa, and St. Petersburg, the new Wi-Fi service can be found on beaches and parks, inside malls and shopping destinations, downtown business districts, and medical facilities across their Florida service area.

Bright House Networks Wi-Fi Coverage Map

Existing Bright House broadband customers can log in and use the service for free:

• Most wireless devices will display available networks. If the device doesn’t show networks, open the network options and select My BrightHouse or Bright House Networks.
• Open the Internet browser of your choice.
• When the WiFi HotZones page opens, click ‘log in’ under Bright House Road Runner Customer.
• Log in using Road Runner email and password or My Services credentials.
• Agree to the terms of use and connect to the WiFi network.

Non-customers can purchase access with a credit card in increments of as little as three hours.  Stop the Cap! readers in central Florida report speed test results of around 5/1Mbps from many of the Wi-Fi locations, which is much better than many other publicly available Wi-Fi networks.

Bright House says it has launched the Wi-Fi service to help customers hang on to their usage-limited mobile broadband allowances.

“We’re trying to save our customers money, time and energy,” Bright House spokesman Donald Forbes said.  “Plus, Wi-Fi is so much faster and such a better connection.”

Cable provider-delivered Wi-Fi is often used by the industry as a customer retention tool and goodwill gesture.  It typically uses the company’s pre-existing broadband infrastructure, which keeps costs low.

Bright House is soliciting customer feedback about possible new locations for future Wi-Fi hotspots.  The company plans to add at least 2,000 additional hotspots by the end of this year.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Bright House launches major Wi-Fi initiative 1-12-12.flv[/flv]

Bright House produced this informational video introducing its Wi-Fi service.  (2 minutes)