Home » Broadband "Shortage" »Canada »Competition »Editorial & Site News »Internet Overcharging »Online Video »Public Policy & Gov't »Rogers »Wireless Broadband » Currently Reading:

What Spectrum Crunch? Rogers Caps Your Data Usage But Plans Unlimited LTE Video-on-Demand

Wireless operator (and cable company) Rogers Communications likes to spend big dollars pushing the message Canada is in the midst of a wireless spectrum crunch — a big reason why it wants “equal treatment”-bidding in upcoming spectrum auctions that may include “set-asides” exclusively for emerging Canadian wireless competitors.

But apparently the spectrum shortage only impacts areas outside of the province of Quebec, because Rogers plans to experiment with a new LTE wireless video on demand service it plans to pitch Quebecers, perhaps as early as next year.

Rogers CEO Nadir Mohamed told the Montreal Gazette the cable company intends to enter the Quebec market with an “over-the-top” on-demand video service, distributed over Rogers’ growing LTE wireless broadband network.  While Mohamed was quick to say this doesn’t mean Rogers intends to launch a full-scale competitive invasion against provincial providers Videotron, Ltd., and Bell Canada Enterprises, it is pre-emptively getting into the business of serving cord-cutters who drop traditional cable packages to watch online video.

The new service is expected to be accessible on phones, tablets, and Internet-enabled televisions and video game consoles, presumably through a wireless Internet adapter.

Mohamed

“Video for wireless has huge potential for growth,” Mohamed told the Gazette. “It’s sort of the mirror image of (how cable evolved), which went from video, to data to voice.”

Nothing eats bandwidth like online video, and Rogers traditionally caps this and other usage on their mobile wireless network, citing spectrum and capacity shortages. But Rogers sees few impediments serving up certain kinds of online video: namely their own.

That’s not a message the company continues to deliver consumers on its “I Want My LTE” website, part of a robust lobbying effort to get its hands on as much new spectrum as possible, even if it means locking out would-be competitors.  In fact, leaving the impression the company has spectrum to spare is so politically dangerous, Mohamed took the wind out of his own announcement by mentioning, as an aside, their networks still don’t have enough capacity to deliver full-motion video to a large number of customers at the same time.

“I think wireless networks in the foreseeable future will not have the capability to deliver full-motion video to a large number of customers at the same time, even with LTE,” he said. “So what you will see is an integration of wired and wireless, where the wireless network will off-load the traffic to a wired network.”

Rogers’ decision to limit the service, both in scope and range, is also designed to protect itself (and other cable operators) from unnecessary competition.  Rogers won’t offer a full menu of video services outside of its traditional cable system areas in Ontario, New Brunswick, and Newfoundland, and only Quebec residents (where Rogers doesn’t sell cable TV) will have the option of signing up for the wireless video-on-demand service.

Currently there are 4 comments on this Article:

  1. ScytheNoire says:

    Why is this surprising? Data caps and throttling have always been about avoiding competition and nothing to do with the limit of hardware. They purposely slow things down to justify their lies. If they took a small percentage of their profits to improve infrastructure, things would be so much better. This is what you get with corporate telecom monopolies and why Canada fails so hard in the telecom industry.

    • Alex Perrier says:

      Cheaper TV isn’t new to Canada. Vidéotron did it in Québec, and now Bell has it wherever it or Telus have coverage. Their brand Virgin, too. The cost is $1 per hour, and assume for the benefit of the doubt that 1 hour = 1 GB. If i were to stream that same GB for non-Bell TV video, i would pay $30 for 6 GB, or $5 per GB. Of course, that’s a promotional price! Normally, their prices for 1 GB are simply ridiculous and non-affordable for regular use.

  2. Paul says:

    Go figure…..why am I not surprised…..

    Paul

  3. Leafs GM? says:

    Im kinda curious as to why you area customer with a company that you write about to mis informed Canadians that dont realize there are Indie ISP options out there im new to this sight so sorry if you have a valid reason that you support there caps and gauging by being a customer I myself am a Rogers wireless customer 🙁 and have been for 13 years even when I drove north of hwy 7 and barely got signal ever and I lived north of hwy 7 but when my contracts up this time im not getting a new phone with them I always had great customer support but Nadmir Mohamed or if you in his entourage then Moham is running this once i believe respectable company into the likes of the Toronto Maple Leafs or Nortel its time for change in the Rogers top offices. And its not like he’ll be unemployed for to long just as Burkes plan is starting to fall in place MLSE will need a replacement before he makes the Leafs a succesful franchise.

    Say no to Bill C-10 cuz unless you never downloaded a song, then you would be an ex con.
    (Mandatory minimum jailtime sentences for first time theft under $5000 offenders no exceptions) Google “Bill C-10” to see Canadas demise. They’ll be able to track and spy to get you in a cell to die,even for just petty theft under five, im kinda scared im gunna go cry, cuz i hear Bubbas a pretty mean guy, with atleast 12 inches on his right thigh, I wish i knew Canada got Spotify

Search This Site:

Contributions:

Recent Comments:

  • bern jenkins: Good commentary . I loved the points - Does anyone know if I would be able to find a fillable a form form to fill in ?...
  • jennifer: Horrific customer service. But don't worry, I was assured I'd have a technician come fix my internet a week from today. :/...
  • Kyle: It has nothing to do with consumer choice on broadband. It has to do with unelected bureaucrats in the FCC, who are not accountable to congress (the p...
  • Bryan: I would never support anyone who directly or indirectly would want to limit consumer choices for internet. If a municipality can provide faster and c...
  • Kyle: The FCC is not a federal court. They should not be able to overturn state or local law. This has nothing to do with municipal broadband. It has to do ...
  • Johanna D.: Moved out of state for my job in March, was waiting for a final verizon bill, and received 3 bills from fronteir all dated the same day with different...
  • Clinton Kirk: It's not that Sen. Cruz is against the expansion of Broadband in growing communities. The issue is that it should be the States decision and not some...
  • Dahlia: If you do let me know, I will join. They try to say I used 865GB in one month and charged me an extra 20$ for overages. That is BS, there is no way in...
  • Sherice Cuadra: Timely article ! I learned a lot from the facts - Does anyone know if my business might be able to grab a blank a form copy to work with ?...
  • Ethan: A few months ago, TWC gave me a quote for $23,268 for 12 (!) pole permits and about 1600 feet of cable, even though there's a line only 5 poles and 80...
  • Mark: My ailing 85-yo mother, who lives in Yucaipa, CA, has been completely without phone service for almost A WHOLE MONTH now!!! She cannot call her doctor...
  • Raymundo: Us simple folk in FL can only dream of being as smart as you, Joe. Thank you for taking the time to explain things to us so we can understand them....

Your Account: