" /> Cox Disconnects Its “Unbelievably Fair” Cell Service; Existing Customers Will Migrate to Sprint | Stop the Cap!

Home » Competition »Consumer News »Cox »Wireless Broadband » Currently Reading:

Cox Disconnects Its “Unbelievably Fair” Cell Service; Existing Customers Will Migrate to Sprint

Phillip Dampier November 16, 2011 Competition, Consumer News, Cox, Wireless Broadband No Comments

Don't bother.

Cox’s ambitious plans to get into the cell phone business were already tempered by the cable company’s decision last spring to simply resell Sprint service under the Cox name.  Now it’s “game over” as the company today quietly stopped signing up new customers and will pull the plug on existing ones March 30, 2012.

Those customers already signed up for Cox’s “unbelievably fair” cell service will officially become Sprint customers next April.

In a confidential memo obtained by Engadget, Cox executives ultimately decided it didn’t make sense for the company to invest in a limited range 3G cellular network.

Cox’s plans to utilize the 700MHz wireless spectrum it acquired in 2008 for 3G-powered wireless service began to go wrong almost from inception.  The wireless business is increasingly in the hands of two super-sized companies, thanks to ongoing mergers and acquisitions.  That leaves smaller, regional companies at a competitive disadvantage unless they heavily discount service.  While Cox was contemplating its first 3G network, AT&T, Verizon, and Sprint were well on the way to launching next generation 4G service that would have left Cox behind.

Cox itself is a regularly-rumored takeover target, likely by Time Warner Cable.  No cable industry buyer has much interest in a cell phone service.  Shedding it could make the company more attractive for would-be suitors.

Engadget reader Sal Petrarca observed:

I always thought it ironic when I [heard Cox's radio ad asking customers] ‘You wouldn’t order cable from the phone company, would you?’ I guess no one is going to be ordering [cell] phones from the cable company now, eh?”

Share






Search This Site:

Contributions:

Recent Comments:

  • Loons in June: "We use an OTA antenna for FREE HDTV (21 channels total, 120 if you like religious/infomercial/homeshoppingclub/foreign channels)" You get 120 OTA ...
  • Michael Elling (@Infostack): Phil, we need to 1) push for equal/open access in layer 1 for any and all providers granted a public ROW or frequency, with a quid pro quo that end-us...
  • SmilingBob: We cut the cord on the cable companies and used DSL Extreme for our broadband, which uses Verizon or AT&T lines, depending on your area. We got t...
  • Dave Hancock: Not likely, as Verizon is not expanding. Further, cord-cutting may not work out too well on Verizon, as they do not deliver those high speeds for man...
  • John: It has been since December 17, 2014. Know one has an answer. I will never trust a word from Comcast again....
  • innovate: I will go with Verizon FiOS for TV, Internet and homephone if it was available in my area. I do not like cable slow speeds....
  • Dave Hancock: great reporting Phillip!!...
  • Duffin: Yep, Cincinnati Bell has been sending out Tweets and emails about this. 100% increase. Greedy bastards....
  • Frank: People are stealing cable, so the FCC are getting comcast and other cable companies to put a stop to it.... Plain and simple.. Get a life.. 6 cents a ...
  • Paul Houle: I don't know the last time I've seen a TV ad that wasn't for reverse mortgages or mobility aids....
  • jane dough: I just found this and I can explain it all as it's happened to me TWICE -- once in 2008 and again in 2010. The problems isn't in the box, it's in Tim...
  • innovate: It will not provide more customers Verizon FiOS service anymore. Please make sure that Verizon provides better and reliable Fibre optic services to ev...

Your Account: