Home » Competition »Consumer News »Cox »Wireless Broadband » Currently Reading:

Cox Disconnects Its “Unbelievably Fair” Cell Service; Existing Customers Will Migrate to Sprint

Phillip Dampier November 16, 2011 Competition, Consumer News, Cox, Wireless Broadband No Comments

Don't bother.

Cox’s ambitious plans to get into the cell phone business were already tempered by the cable company’s decision last spring to simply resell Sprint service under the Cox name.  Now it’s “game over” as the company today quietly stopped signing up new customers and will pull the plug on existing ones March 30, 2012.

Those customers already signed up for Cox’s “unbelievably fair” cell service will officially become Sprint customers next April.

In a confidential memo obtained by Engadget, Cox executives ultimately decided it didn’t make sense for the company to invest in a limited range 3G cellular network.

Cox’s plans to utilize the 700MHz wireless spectrum it acquired in 2008 for 3G-powered wireless service began to go wrong almost from inception.  The wireless business is increasingly in the hands of two super-sized companies, thanks to ongoing mergers and acquisitions.  That leaves smaller, regional companies at a competitive disadvantage unless they heavily discount service.  While Cox was contemplating its first 3G network, AT&T, Verizon, and Sprint were well on the way to launching next generation 4G service that would have left Cox behind.

Cox itself is a regularly-rumored takeover target, likely by Time Warner Cable.  No cable industry buyer has much interest in a cell phone service.  Shedding it could make the company more attractive for would-be suitors.

Engadget reader Sal Petrarca observed:

I always thought it ironic when I [heard Cox’s radio ad asking customers] ‘You wouldn’t order cable from the phone company, would you?’ I guess no one is going to be ordering [cell] phones from the cable company now, eh?”

Search This Site:

Contributions:

Recent Comments:

  • Bonnie: I agree...
  • Bonnie: That's probably why the tennants at 1919 east Spruce st. #A Seattle Wa. 98122 are getting the cable service from this company for free. They just have...
  • Phillip Dampier: Zimbabwe is one of the fastest growing African countries with respect to Internet access. Approximately 40 percent (5.2 million) of Zimbabwe's populat...
  • Bernie B: Used the twitter method and was able to secure a reduction of $12.50 a month and got a speed up on internet from 5 up 50 down to 10 up 100 down. I li...
  • Kwame: You do realize that Zimbabwe is a fascist failed state where internet is the least of their concerns? Or, are you blind to the devastating human right...
  • Ex2bot: Approximately what are "high congestion times" for you? I have an iPhone 4, and I'm saving for a 6+. I want to try moderate Netflix usage when I get m...
  • William Caldwell: Thank you all for your work and in the creation of this post! Great information I wish I had a year ago when I cancelled. I have since became a custom...
  • vasto: If you search exede reviews, they are all negative. Here's one: I had internet service with Excede Wild Blue through DirecTV, as a bundle. The inte...
  • MarkLex: Interesting - In Lexington-Fayette (KY) I'm in a copper neighborhood but fiber reaches a certain point. My DSL is bonded 24/2, yet I mostly get 26.6 o...
  • DMozi: Hi all - there are several comments in this stream in which folks state that Frontier is their only option for internet. If you have a roof or ground ...
  • AC: Claims 50K homes then only delivers to 5K. They'll say "we delivered on our promise." and nobody says otherwise so the company rinse and repeats unti...
  • AC: I'd have to agree with you on this one about Peevey. The biggest issue about the incumbent is the length they are willing to go to cover-up these thi...

Your Account: