Home » Competition »Consumer News »Cox »Wireless Broadband » Currently Reading:

Cox Disconnects Its “Unbelievably Fair” Cell Service; Existing Customers Will Migrate to Sprint

Phillip Dampier November 16, 2011 Competition, Consumer News, Cox, Wireless Broadband No Comments

Don't bother.

Cox’s ambitious plans to get into the cell phone business were already tempered by the cable company’s decision last spring to simply resell Sprint service under the Cox name.  Now it’s “game over” as the company today quietly stopped signing up new customers and will pull the plug on existing ones March 30, 2012.

Those customers already signed up for Cox’s “unbelievably fair” cell service will officially become Sprint customers next April.

In a confidential memo obtained by Engadget, Cox executives ultimately decided it didn’t make sense for the company to invest in a limited range 3G cellular network.

Cox’s plans to utilize the 700MHz wireless spectrum it acquired in 2008 for 3G-powered wireless service began to go wrong almost from inception.  The wireless business is increasingly in the hands of two super-sized companies, thanks to ongoing mergers and acquisitions.  That leaves smaller, regional companies at a competitive disadvantage unless they heavily discount service.  While Cox was contemplating its first 3G network, AT&T, Verizon, and Sprint were well on the way to launching next generation 4G service that would have left Cox behind.

Cox itself is a regularly-rumored takeover target, likely by Time Warner Cable.  No cable industry buyer has much interest in a cell phone service.  Shedding it could make the company more attractive for would-be suitors.

Engadget reader Sal Petrarca observed:

I always thought it ironic when I [heard Cox’s radio ad asking customers] ‘You wouldn’t order cable from the phone company, would you?’ I guess no one is going to be ordering [cell] phones from the cable company now, eh?”

Search This Site:

Contributions:

Recent Comments:

  • Rob: Nobody is ok with caps, but it's becoming increasingly frustrating tnat nothing is being done about them. I see site after site, forum after forum dem...
  • Joe V: I want to ask how many of you are OK with these data caps? I'm not. This is extortion....
  • David: "Broadband services would be a better solution for customers who need more high-speed for tethered devices." I live in a broadband profit deadzone....
  • Edna Crabapple: How do you cancel cable when you live in a rural area with no OTA signal? It's all well and good to cancel cable tv IF you can put up an antenna and ...
  • Roger: I would really like to subscribe to Netflix, Hulu or have the ability to stream music or videos whenever I want but the Comcast data cap is preventing...
  • Ddjdj: 1. It's not Data Theft. It's us using a feature of our smartphone and we are able to use our purchased device however we wish. 2. Blaming root users i...
  • Sherry Hammerquist: The only options that I have for internet service is dial up or satellite. TRYING LIVING ON 10 GB PER MONTHS. For some reason I live in a bubble and ...
  • tommy: Where the he'll is the class action lawsuit?? Your just a bunch of McDonald Trump sheep! These corporate things are now persons!! Monopolies owning ev...
  • Robert Edwards: I was a comcast customer in Charleston, SC. During my first two months with them I received $60 in overages on their top data plan. Fortunately for ...
  • dawsonfiberhood: Poor Legere! Poor, poor, hysterical douchebag hipster wannabe Legere... The dam he built to create a false shortage and drive up prices is springing o...
  • Sharon: I currently only have cable, this was their Twitter reply to me "After review of the account I see that services are currently discounted at the r...
  • Elsa: Thanks, I probably should buy a new router anyway - I am going to see if any you recommended will work with Cox....

Your Account: