Home » Consumer News »Verizon » Currently Reading:

Verizon/Verizon Wireless Plans to Share Your Physical Address With Advertisers to Target Ads

Phillip Dampier October 12, 2011 Consumer News, Verizon No Comments

Verizon has inserted a change in their privacy policy to allow the company to share the exact addresses of their customers with advertisers to target location-specific ads on websites browsed while using Verizon as your Internet Service Provider.  The new policy also applies to Verizon Wireless customers.

“…Verizon will soon participate in a program that will improve the ability of advertisers to reach our Verizon Online customers based on your physical address. The goal is to provide online ads that may be more relevant to you.

This program uses your address to determine whether you reside in a local area an advertiser is trying to reach.

This advertising program uses your physical address to help advertisers deliver ads to websites you visit while using Verizon Online. This program allows national brands and local businesses to tailor offers, coupons and incentives to your local area. Because the ads can be geographically directed, they may be more relevant to you.”

They know what you are doing online and where you live, and now they want to share.

In fact, they are even more relevant to Verizon’s bottom line, because the company can extract higher advertising charges for this level of targeting.  For example, eateries could purchase advertising directed only to specific homes they feel are most likely to patronize their establishments.  If a local department store wants to target only homes on streets statistically likely to deliver higher-income, big spending customers, Verizon could provide that service as well.  If advertisers want to reach seedy neighborhoods to pitch home security systems, Verizon can identify their customers in sketchy areas and direct ads accordingly.

Verizon also informs customers they are preparing to start tracking all of your visits to various websites, and they will sell that information to their advertisers as well.

If you are not interested in letting Verizon follow you wherever you go and allow them to share your home address with advertisers of all kinds, you can opt out:

Verizon broadband Internet access customers may opt-out of the geographically-based advertising program described above by following the instructions here. Verizon Wireless Internet customers may opt-out of the relevant mobile advertising program by following the instructions here or by calling us at 1-866-211-0874. If you opt out online, you will need your account user ID and password. Also, please note that you will receive ads whether you participate in these programs or not, but under these programs, ads may be more relevant to you.

Thanks to regular Stop the Cap! reader Corrine and Bill Pytlovany for alerting us.

Search This Site:

Contributions:

Recent Comments:

  • CE: Did your friend already have TWC service or were they a new customer?...
  • GEORGE DESHAIES: Please consider coming to western ny. Been waiting for 25 years for good svc....
  • Len G: "We have always expected this issue to be decided by the Supreme Court, and we look forward to participating in that appeal,” In other words: "We a...
  • Len G: My god is that a complicated bill. I thought mine was bad. Leave it to AT&T to be THE sleaziest company since Comcast. I was watching C-Span to...
  • Len G: "AT&T's less costly solution, U-verse, relies on fiber to the neighborhood, with existing copper wiring remaining in place between the nearest fib...
  • Dan: OK, it's not a dongle, it is a wireless hot spot. But computer supply stores will usually carry standard wireless dongles that you can use with statio...
  • Dan: If this is a USB connected dongle, it can be connected to a non-mobile PC as well (at the end of a cable if necessary to raise it to a better physical...
  • cruzinforit: Here is the cable occurence screen, this is where we'd assign service to individual boxes, so DVD boxes have DVR service. Maybe you only want hustler ...
  • cruzinforit: To be fair, there is a 6 week training course when you are hired, and most of that is devoted to icoms training and practice, and you learn really qui...
  • Phillip Dampier: Thanks for sharing some enlightening information. I can imagine a new person being confounded by some of this. Turnover is the enemy of ICOMS I guess....
  • Phillip Dampier: Actually, a Comcast rep changed the name of one of their customers to "Asshole Brown" in the billing system after an unpleasant encounter with the cus...
  • Joe V.: AT&T is the worst. F**king crooks....

Your Account: