Home » Consumer News »Online Video »Time Warner Cable » Currently Reading:

Time Warner Cable Expands Budget ‘TV Essentials’ Package Across the East Coast

Phillip Dampier September 22, 2011 Consumer News, Online Video, Time Warner Cable 8 Comments

Time Warner Cable plans to expand its budget-priced TV Essentials package market-tested in New York City and northeastern Ohio across the east coast over the next several weeks in an effort to reduce video package cord-cutting.

Rob Marcus, president and chief operating officer at Time Warner Cable made the announcement Wednesday at a Goldman Sachs-sponsored investor conference.

The package delivers a largely sports-free experience, deleting expensive ESPN and other sports-specific networks from the lineup.  News channels are limited to networks from CNN, and while HGTV is included, Food Network is not (although you can watch the Cooking Channel to get by).

With Time Warner Cable customers now paying an average of $73.50 a month for television service, a package priced between $30-40 may help keep income-challenged consumers from canceling service.  But it is unlikely to reduce cord-cutting among those switching to online viewing.  Time Warner Cable does not heavily promote the package, instead pitching it on a targeted basis, especially to those who call to disconnect service.

Every little bit helps, says Marcus.

“We’ve been challenging ourselves to design an offering that might be more attractive and affordable to those customers who might not be able to handle the full packages,” Marcus said. “The numbers are still pretty small, but the results are sufficiently encouraging that we’re going to roll that out more broadly.”

In northeast Ohio, the TV Essentials package includes all local broadcast channels, public, educational, and government channels, and these cable networks:

A&E AMC Animal Planet BET
Biography Boomerang Bravo CNN
Cartoon Channel Centric Cooking Channel Discovery
Disney ESPNews fX FitTV
G4 Great American Country Game Show Network Gospel Music
HGTV Headline News Home Shopping Net Hallmark Channel
History Channel I-Life (Halogen) Inspiration Jewelry TV
Lifetime MTV Military Channel Nickelodeon
Nick Jr. QVC Shop NBC TBS
TV Guide Channel TV One Teen Nick USA
VH1

Currently there are 8 comments on this Article:

  1. James R Curry says:

    I believe “Local broadband channels” should read “Local broadcast channels”?

  2. gyro says:

    $40 for a load of crap channels I don’t watch now. What a deal. There’s no more that 5, I ever watch.

    • Ben says:

      I LOVE the idea of telling these sports networks to shove it! This is a good first step at breaking up program tying.

  3. kim says:

    the best thing they ever done thank good ness i don,t have to payto see espn sports fox newschannles i don,t watch

  4. Dano. says:

    They do not have SiFi on the list here.
    No thanks…..

Search This Site:

Contributions:

Recent Comments:

  • shelley Haitko: 2/9/16 Decades changed their format recently , Will classic shows be seen on weekends? Comcast New Haven, Ct. 06515 won,t let me have you guys. Shelle...
  • Telephone Man: Okay I am in no way sticking up for this practice however I am going to explain something to all that do not know how this little game works. Let m...
  • BobInIllinois: Comcast owns 49% of Midco, per Wikipedia https://en.wikipedia.org/wiki/Midco...
  • Tony: Data caps have been updated. Better, but still annoying. Web Surfer - 200GB G5 - 450GB G10 - 550GB G15 - 700GB Dream 60 - 800GB Dream 100 - 10...
  • Michael Elling: Net neutrality is an unsupportable contrivance. It was coined by someone (Tim Wu) who loved the results of "equal access" but didn't want to put up w...
  • Froggy2011: cable will go bankrupt except for big companies using them. eventually even them leaving them. why because eventually the free movie and show market w...
  • me: I cut in 2009. At first I tried to keep up. But then I realized it did not really mater anymore. *I* *AM* *FREE*!!!! The first year or so was toug...
  • Jonny: My smaller cable company Suddenlink (1.4M customers) started the same thing. 250GB cap with with their medium speed of 50mbps. They are only doing thi...
  • Joe V: Man these guys just don't get it. Not to worry, just as the music industry learned the hard way that to piss off their customers by giving them crap, ...
  • Mike D.: The TV providers have never been willing to fight for the consumer with the other conglomerates who bundled crap with one or two channels of good cont...
  • Sean Colbert: The comcast cap isnt even bad compared to mine. I have Hughesnet Gen4 (All I can get in my area) and I have a 20gb a month limit with an extra 50 in b...
  • zychor: 59Mbps down, 5.9Mbps up ..it doesn't matter internet is so slow...

Your Account: