Home » Consumer News »Online Video »Time Warner Cable » Currently Reading:

Time Warner Cable Expands Budget ‘TV Essentials’ Package Across the East Coast

Phillip Dampier September 22, 2011 Consumer News, Online Video, Time Warner Cable 8 Comments

Time Warner Cable plans to expand its budget-priced TV Essentials package market-tested in New York City and northeastern Ohio across the east coast over the next several weeks in an effort to reduce video package cord-cutting.

Rob Marcus, president and chief operating officer at Time Warner Cable made the announcement Wednesday at a Goldman Sachs-sponsored investor conference.

The package delivers a largely sports-free experience, deleting expensive ESPN and other sports-specific networks from the lineup.  News channels are limited to networks from CNN, and while HGTV is included, Food Network is not (although you can watch the Cooking Channel to get by).

With Time Warner Cable customers now paying an average of $73.50 a month for television service, a package priced between $30-40 may help keep income-challenged consumers from canceling service.  But it is unlikely to reduce cord-cutting among those switching to online viewing.  Time Warner Cable does not heavily promote the package, instead pitching it on a targeted basis, especially to those who call to disconnect service.

Every little bit helps, says Marcus.

“We’ve been challenging ourselves to design an offering that might be more attractive and affordable to those customers who might not be able to handle the full packages,” Marcus said. “The numbers are still pretty small, but the results are sufficiently encouraging that we’re going to roll that out more broadly.”

In northeast Ohio, the TV Essentials package includes all local broadcast channels, public, educational, and government channels, and these cable networks:

A&E AMC Animal Planet BET
Biography Boomerang Bravo CNN
Cartoon Channel Centric Cooking Channel Discovery
Disney ESPNews fX FitTV
G4 Great American Country Game Show Network Gospel Music
HGTV Headline News Home Shopping Net Hallmark Channel
History Channel I-Life (Halogen) Inspiration Jewelry TV
Lifetime MTV Military Channel Nickelodeon
Nick Jr. QVC Shop NBC TBS
TV Guide Channel TV One Teen Nick USA
VH1
Share

Currently there are 8 comments on this Article:

  1. James R Curry says:

    I believe “Local broadband channels” should read “Local broadcast channels”?

  2. gyro says:

    $40 for a load of crap channels I don’t watch now. What a deal. There’s no more that 5, I ever watch.

  3. kim says:

    the best thing they ever done thank good ness i don,t have to payto see espn sports fox newschannles i don,t watch

  4. Dano. says:

    They do not have SiFi on the list here.
    No thanks…..







Search This Site:

Contributions:

Recent Comments:

  • Bryan Cummings: Phil, Have you reached out to gentlemen you feature in this story to see if he will provide a response letter providing his side of the story ? ...
  • Elizabeth: You can also post comments online--I just did, using your letter! (It's a little over the character limit, though.) http://documents.dps.ny.gov/pu...
  • Will Knot Tell: I changed to Verizon before moving to Alaska. I called and spoke to the rep and got online and chatted so I could save the conversation because I have...
  • Will Knot Tell: I have been waiting for ACS Internet services (4G cell and Broadband) in Delta Junction for 19 months. I live 4 miles from Delta Junction and apparent...
  • Dave Hancock: But according to the Consumer Report's sister site, "The Consumerist", this was entirely normal (even encouraged) behavior: http://consumerist.com/...
  • Limboaz: It's pretty simple to understand. Capitalism can only work when monopolies and oligopolies are dealt with (i.e., stopped from forming in the first pla...
  • Corrine: If New Yorkers haven't heard the viral recording yet of Ryan Block's saga in cancelling Comcast service, 8 minutes of the Souncloud recording were pos...
  • Luke: I went through this same thing with TWC years ago when I was OK with going back to the phone companies DSL. (Our only other option) I must have went t...
  • Ian L: The BYOD plan would be enough for me to finally let go of my old SERO plan in favor of something that Sprint actually offers to normal customers. Main...
  • ARMY56: Hi , im with cricket and those pics up there is what i saw . im a gamer and like to download stuff in steam , and my download rate is not 1.4Mb/s, whe...
  • Fios Lover: Just got off 2 phone calls with Verizon after seeing this site. We have the triple play and are out of contract paying 162.99 a month which includes $...
  • Phillip Dampier: The whole conversation came creepily close to a breakup episode of HBO's Girls. Two minutes in I was shifting uncomfortably in my seat and yet it goe...

Your Account: