Home » Consumer News »Online Video »Time Warner Cable/Spectrum » Currently Reading:

Time Warner Cable Expands Budget ‘TV Essentials’ Package Across the East Coast

Phillip Dampier September 22, 2011 Consumer News, Online Video, Time Warner Cable/Spectrum 8 Comments

Time Warner Cable plans to expand its budget-priced TV Essentials package market-tested in New York City and northeastern Ohio across the east coast over the next several weeks in an effort to reduce video package cord-cutting.

Rob Marcus, president and chief operating officer at Time Warner Cable made the announcement Wednesday at a Goldman Sachs-sponsored investor conference.

The package delivers a largely sports-free experience, deleting expensive ESPN and other sports-specific networks from the lineup.  News channels are limited to networks from CNN, and while HGTV is included, Food Network is not (although you can watch the Cooking Channel to get by).

With Time Warner Cable customers now paying an average of $73.50 a month for television service, a package priced between $30-40 may help keep income-challenged consumers from canceling service.  But it is unlikely to reduce cord-cutting among those switching to online viewing.  Time Warner Cable does not heavily promote the package, instead pitching it on a targeted basis, especially to those who call to disconnect service.

Every little bit helps, says Marcus.

“We’ve been challenging ourselves to design an offering that might be more attractive and affordable to those customers who might not be able to handle the full packages,” Marcus said. “The numbers are still pretty small, but the results are sufficiently encouraging that we’re going to roll that out more broadly.”

In northeast Ohio, the TV Essentials package includes all local broadcast channels, public, educational, and government channels, and these cable networks:

A&E AMC Animal Planet BET
Biography Boomerang Bravo CNN
Cartoon Channel Centric Cooking Channel Discovery
Disney ESPNews fX FitTV
G4 Great American Country Game Show Network Gospel Music
HGTV Headline News Home Shopping Net Hallmark Channel
History Channel I-Life (Halogen) Inspiration Jewelry TV
Lifetime MTV Military Channel Nickelodeon
Nick Jr. QVC Shop NBC TBS
TV Guide Channel TV One Teen Nick USA
VH1

Currently there are 8 comments on this Article:

  1. James R Curry says:

    I believe “Local broadband channels” should read “Local broadcast channels”?

  2. gyro says:

    $40 for a load of crap channels I don’t watch now. What a deal. There’s no more that 5, I ever watch.

    • Ben says:

      I LOVE the idea of telling these sports networks to shove it! This is a good first step at breaking up program tying.

  3. kim says:

    the best thing they ever done thank good ness i don,t have to payto see espn sports fox newschannles i don,t watch

  4. Dano. says:

    They do not have SiFi on the list here.
    No thanks…..

Search This Site:

Contributions:

Recent Comments:

  • John: Yes February late? was announced in August at a presser with the governor....
  • Joe V: Maybe the management at Consolidated will do a better job of delivering internet to customers than the people who were running Fairpoint under the dir...
  • Rob: With Time Warner issuing their "all-digital" notice to customers this week to all the Rochester, NY news outlets, does this mean we can expect the upg...
  • Ryan: Frontier needs to be sued for false advertising of fios. They ran commercials on TV and radio that fios is here but in reality its not. We wanted fios...
  • Jim Dudenhefer III: See previous. 5:21 AM Central Time. Kansas City, MO. Cell # 816-560-0537. Land Line # 816-523-2309....
  • Jim Dudenhefer III: I live with and assist my 88 year old mother and 92 year old father. Both don't drive. Dad's mind is going and Mom's getting very tired as the main ca...
  • Ty: well hey on top of all of this I am sure more cable companies will adopt data caps. WOW! (my current cable company that overbuilt TWC here and I left...
  • Kim: I am currently paying TWC $180 a month for tv, internet, and home phone. I recently tried calling to have my home phone removed, since both my daughte...
  • James R Curry: No guarantee at all. But, as there's no contract commitment, you can at least cancel if they gut the line-up....
  • Required: Much more expensive than Hulu or Netflix, doesn't let you time-shift (VOD) all the shows/movies,, and doesn't solve the local news/sports problem, rea...
  • JayS: Looks like the era of the CVNO (CableTv Virtual Network Operator) has arrived. MVNO's have been terrific for the Mobile-phone consumer. We now have nu...
  • Gregory Blajian: A quick analysis for my wife and my entertainment situation is below. Getting Starz and MLB Network plus the A&E and Viacom family of channels mig...

Your Account: