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AT&T Advertises “New” Family Data Plan That Isn’t: Same Overcharging Scheme, New Name

Phillip Dampier January 13, 2011 AT&T, Consumer News, Editorial & Site News, Internet Overcharging, Video, Wireless Broadband No Comments

AT&T claims every family should have access on the go, which is why they are “introducing” Smartphone data plans for the family.  Only one problem.  There is nothing new about the data plan, which still starts at $15 per month, per line, for up to 200MB of usage.

AT&T changed the plan’s name, but left the same high price in place.  An Internet Overcharging scheme is still an Internet Overcharging scheme no matter how a wireless company pitches it.

The plan, which throws in AT&T Wi-Fi, which customers can also already get, “is designed for families that primarily surf the web, send and receive personal email and visit social networking sites,” says AT&T spokeswoman Mari Melguizo.

But a real data plan for families would let every user on the account share from one data plan, billed once on the account, not per phone.  That’s not on offer from AT&T, although analysts predict the next wave of smartphone upgrades will come only when data pricing comes down, especially on accounts with multiple phones.

http://www.phillipdampier.com/video/ATT Family Smartphone Data Plan Ad.flv

AT&T’s new ad for the same old, overpriced product.  (1 minute)

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  • Write about this: I went out and bought a new doc sis 3 compatible modem...now they are still trying to charge me the 10 dollar fee and my account is showing two modems...
  • Joe V: You forgot to mention Phil that Comcast as horrible as they are, there's another telecom giant just as bad : AT&T-they also imposed usage-base...
  • lllllll: While yes Google can cause harm right now they aren't the problem. The main Problem is these corrupt ISPs that refuse to upgrade the Network and Expan...
  • Limboaz: Not happy times for Comcrap. Hopefully this signifies a new trend of activism when it comes to regulators overseeing companies that refuse to play fai...
  • Phillip Dampier: We know John Malone and Charter are still very interested, but the last attempt met with a hostile response from TWC management. There will need to be...
  • Bob: So does Charter now step in as the new suitor ?...
  • lllllll: T-Mobile cut off limit is Somewhere over a few TBs/ Month. Also I'm not in a Semi Rural Area Either. I'm in a decent size City. Data Usage doesn't equ...
  • Phillip Dampier: I think what is unique is that Google can seamlessly switch between T-Mobile and Sprint, which is a good way to deal with both carriers' temperamental...
  • Phillip Dampier: I thought T-Mobile throttled unlimited users if they got 'out of hand', whatever that means. I assume IIIIIII is in a semi-rural area where tower cong...
  • Limboaz: Ironic a mobile phone company can deliver that kind of bandwidth while cable ISPs using a fiber-optic infrastructure have to be so miserly. The cable/...
  • lllllll: I used 321.37GBs last month from my T-Mobile Phone that's Unlimited. It's going to be more this month....
  • Limboaz: I won't be switching any time soon. It only cost me an extra $20/month to add unlimited data to my T-Mobile phone. Last month I used 30 GB of data. At...

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