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AT&T Advertises “New” Family Data Plan That Isn’t: Same Overcharging Scheme, New Name

Phillip Dampier January 13, 2011 AT&T, Consumer News, Editorial & Site News, Internet Overcharging, Video, Wireless Broadband No Comments

AT&T claims every family should have access on the go, which is why they are “introducing” Smartphone data plans for the family.  Only one problem.  There is nothing new about the data plan, which still starts at $15 per month, per line, for up to 200MB of usage.

AT&T changed the plan’s name, but left the same high price in place.  An Internet Overcharging scheme is still an Internet Overcharging scheme no matter how a wireless company pitches it.

The plan, which throws in AT&T Wi-Fi, which customers can also already get, “is designed for families that primarily surf the web, send and receive personal email and visit social networking sites,” says AT&T spokeswoman Mari Melguizo.

But a real data plan for families would let every user on the account share from one data plan, billed once on the account, not per phone.  That’s not on offer from AT&T, although analysts predict the next wave of smartphone upgrades will come only when data pricing comes down, especially on accounts with multiple phones.

http://www.phillipdampier.com/video/ATT Family Smartphone Data Plan Ad.flv

AT&T’s new ad for the same old, overpriced product.  (1 minute)

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  • AustinTX: Yep, this isn't about "your old modem isn't capable of the wonderful new speeds we're providing to your service tier", it's about "we know your custom...
  • MJ Lee: This is strange. I did get a letter from Time Warner saying my apartment was qualified for Time Warner Cable Maxx, but when I applied for it, I got an...
  • Tim: You know this is overstating the case ... unlimited data adsl2 plans are available from $60 in Australia. Average price is about $90...
  • Phillip Dampier: I think 10/Gbps is available in the USA as well, on an obscenely expensive metro Ethernet or commercial fiber link provisioned by a telecom company. ...
  • Phillip Dampier: Singapore is doing a much better job than Malaysia with fiber speeds and pricing, and competition is what is driving speeds up and prices down. If you...
  • Phillip Dampier: We've covered South African broadband here before. At least South Africa now has uncapped broadband, so count that as a victory. International capacit...
  • SumTinWong: So korea, how much bandwidth do you have to other countries. It's all nice and good if you got supergigabit but only get 1mbit to facebook/netflix. In...
  • Richard: In New Zealand using Vodafone Supernet (Coaxial Cable. Plan Speeds are 50mb/s / 2mb/s) Test just ran from Christchurch to other side of Australia, Pe...
  • G Hamar: Why am I not surprised at this - S.Korea is the de facto standard by which all others must now try to reach. You hear Comcast & Time Warner Cable...
  • Gaurav K. Guha: I live in Mumbai, India. I currently have a 50 mbps connection for which i pay 1200 rupees a month. Thats approximately 20 usd. So.... Haha!...
  • friesian: German here. For my VDSL2 broadband access with 50Mbps down and 10Mbps upstream I have to pay 30€ monthly... Just wondering about the Romanian pr...
  • Tom: No surprise.. 2 years ago, in the election race of the Governor of Gyeonggi Province it was the official pledges from one of top 2 candidates that he ...

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