Home » Data Caps »Sprint »Video »Virgin Mobile »Wireless Broadband » Currently Reading:

Virgin Mobile Introducing Unlimited Mobile Wireless Broadband $40 A Month on Sprint Network

Phillip Dampier August 23, 2010 Data Caps, Sprint, Video, Virgin Mobile, Wireless Broadband 4 Comments

Virgin Mobile, Sprint’s prepaid wireless division, will introduce big changes to their mobile broadband pricing as early as tomorrow, including an unlimited mobile broadband plan for $40 a month.

While the fine print is not yet available for review, if Sprint defines “unlimited” the way dictionaries do, the introduction of unlimited access for $40 a month represents a major departure among carriers who are increasing mobile data pricing or slapping usage limits or speed throttles on customers.

Virgin Mobile noted some of their customers are replacing their home wired broadband connections with the company’s own wireless broadband option, and the new unlimited pricing plan makes that a realistic option for some consumers who can live with Sprint’s current 3G network speeds.  Virgin Mobile customers currently do not have access to Sprint’s Clearwire 4G network.

Virgin Mobile’s new Broadband2Go price plans were leaked on their Facebook page over the weekend:

Virgin Mobile's Broadband2Go Plans have been simplified into one occasional use budget plan and unlimited service for $40 a month

The new pricing departs from old pricing models that included four tiers of service, none unlimited, sold by anticipated data usage:

Virgin Mobile's old Broadband2Go delivered usage limits and forced consumers to guess at how much of a usage allowance they would need.

Virgin Mobile’s new flat rate mobile broadband data plan reflects increasingly aggressive pricing in the prepaid wireless business.  While other carriers place limits of up to 5GB on usage — typically sold for $60 a month, Virgin Mobile’s plan is fully $20 less per month and offers unlimited access.

The service is sold on a month-to-month basis with no contract requirement or credit check.  If the service does not meet one’s needs, customers can just walk away at the end of the month.

Virgin Mobile uses Sprint’s CDMA network, which offers reasonable coverage in metropolitan areas but is much spottier outside of population centers.

In the northeastern United States, Sprint's data network extends to large communities and major highways, but routinely skips smaller towns and isolated areas. For example, Virgin Mobile offers almost no service in northern New England. In upstate New York, service becomes spotty beyond the cities of Albany, Syracuse, Rochester, Buffalo, and the highways that connect them. There's almost no coverage in northern Pennsylvania, West Virginia, or eastern Kentucky either.

Virgin Mobile, formerly a reseller of Sprint’s network but now owned outright by them, has repositioned itself to emphasize “worry-free, unlimited service” for consumers who do not want to count calls, minutes, or megabytes.  Their latest marketing campaign pushes “crazy” low pricing, while calling out larger carriers charging up to $99 a month for the same service as “stupid.”

Virgin Mobile’s new pricing is expected to become effective Tuesday and will create a shakeup in the prepaid mobile broadband sector.  Perhaps no carrier is at bigger risk of losing mobile data customers than Cricket Wireless, which recently increased pricing on its mobile broadband service delivered on a far smaller network.

Virgin Mobile’s new pricing represents a far good deal for consumers and dispenses with usage limits.  The only downside is that Virgin Mobile customers will have to buy new modems — an Ovation MC760 for $79.99 or the MiFi 2200 Mobile Hotspot, which lets up to five users share a Virgin Mobile 3G connection over Wi-Fi, for $149.99.  These are available on Virgin Mobile’s website or in Best Buy stores.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/The Crazy Life by Virgin Mobile – Full Version.flv[/flv]

Virgin Mobile’s “The Crazy Life” campaign is certain to be noticed amidst other, more subdued, advertising.  It promotes Virgin Mobile’s embrace of unlimited calling and data plans.  (1 minute)

Currently there are 4 comments on this Article:

  1. Greg says:

    This is a really mixed bag. Of course the $40 unlimited plan is great. But there is a real downside by eliminating the $20 plan. I use Virgin Mobile broadband for occasional travel. I frequently buy the $20 plan during a month when I’ve got plenty of travel scheduled. I don’t need it enough to justify a $40 plan, but the $10 plan may not be enough. I’ll probably buy a $10 plan or two and grumble about it.

  2. Happy says:

    If this is really really true it is the best thing since the school bus for rural areas that are suffering with dial up.

Search This Site:

Contributions:

Recent Comments:

  • EJ: As with almost everything in Telecommunications I have a feeling of over-promising. While this is beneficial to them they don't want to lose customers...
  • BarryvoN: Hi a be timelyoffers To equipped click on the connection in this world https://drive.google.com/file/d/1JI1lOh_jpXeLdxFeE4m6x7Z1TbMf3SKa/preview...
  • Fred Pilot: "Rural Americans may face the consequences of any transition. They are least likely to have suitable broadband service capable of supporting DirecTV’s...
  • Matt M: Those of us in the rural areas just keep getting screwed....
  • JOHN S PINNOW: This is well and great. We went from U-verse to direct-tv and now in the next 10 years another shake up. Well I am hoping AT&T will improve its ow...
  • lakawak: First off...NOTHING is free. Spectrum's policy is just forced upgrades. Everything is built into the price already. So where Time Warner used to allow...
  • LG: Now, we need numbers aggregated with and without streaming services, since they're internet based as opposed to CATV / SAT. This difference is more i...
  • L.Nova: Nothing pleases me more than seeing Ajit Pai sorely lose....
  • JFParnell: When the Chips are Down the Buffalo moves ON....
  • Justin Trella: I guess as long as the service is stable you’ll most likely not deflect. I quick call every year or so usually gets your rates back down. If you are l...
  • Justin Trella: I imagine the reason being is it’s a technically no credit check. It’s based solely on the fact you were approved for regular services which are no cr...
  • Ian L: I live in what has to be one of the last MDUs in Austin wired for copper by AT&T rather than fiber. Until June, 50/10 was the highest available sp...

Your Account: