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AT&T 3G MicroCell
If you are an AT&T customer with a 3G MicroCell, AT&T’s home-based “cell tower”, take note: your 3G data usage, even while at home, counts against your monthly usage cap.
AT&T’s MicroCell ($150) does not use AT&T’s mobile network — it instead relies on your home broadband connection — but AT&T charges customers as if they were.
For customers who assume MicroCell traffic should be exempt because they provide and pay for the connectivity, AT&T’s overlimit fees await.
The company’s pricing and policies make owning a MicroCell increasingly pointless, particularly for data applications. That’s because AT&T does not meter Wi-Fi usage, even when using AT&T’s own Wi-Fi network.
The disparity between femtocell traffic (the industry name for devices like the MicroCell) and Wi-Fi doesn’t make much sense to Dean Bubley, writing for his Disruptive Wireless-Disruptive Analysis blog:
Given that the RAN generally costs much more than the core network for most operators, there should clearly be differential (or zero-rated) pricing for traffic using femtocell offload. Either that, or there should be a mechanism for customers to charge AT&T for using THE USER’S broadband pipes for backhaul.
It is critical that any policy management and charging infrastruture is capable of discerning bearer type (which could also be UMA WiFi tunneled via the core on some other networks). Otherwise it makes a total mockery of the concept that policy is intended to align pricing with the underlying costs of service delivery.
It also makes a mockery of the femtocell concept as a mass proposition, if the end-user has to pay more than using their own WiFi. If I was a femto vendor today, I’d be spitting feathers about this, as it completely undermines the positioning vs. WiFi as an offload tool.
AT&T doesn’t care.
“The 3G MicroCell complements Wi-Fi by providing enhanced in-home voice coverage and reliable data when Wi-Fi may not be available — but it is primarily intended for voice calls,” an AT&T spokeswoman wrote in an email to Light Reading Mobile.
As the website notes, for consumers, the femto price model means that they will pay AT&T for the Microcell to get better indoor 3G coverage, pay for the backhaul connection to AT&T’s core network, and pay AT&T to use that indoor 3G base station. What a great deal — for AT&T.
Other stories of interest:
- Ripoff: AT&T’s “Home Cell Tower” Helps AT&T’s Congested Network While Eating Your Calling Minutes
- AT&T Ends Unlimited Wireless Data Plans As New iPhone Arrives
- Comcast’s XFINITY TV Now Online, But Watching Counts Against Your Usage Cap
- Cable Trade Press Understands AT&T’s 2GB Cap – ‘You’ll Blow Right Through It’
- [Updated] AT&T Adds Usage Meter Placeholder on U-verse Accounts
Amen. It is insulting that you pay three times to use the Microcell: to buy the device, to use your 3G voice/data allocation, and to use your own broadband connection (which may be metered, to wit).
Either the device should be (virtually) free or the usage of it should be (virtually) free. Otherwise, this is an awful deal for consumers, no matter how you slice it. Shame on AT&T.
AT&T claims that they prefer you to use WiFi when available, but that their MicroCell provides a “complement” voice service. Well how about just letting me make VoIP calls over my home WiFi network and scrap the MicroCell altogether? Oh right, this is all about a money grab for AT&T and has nothing really to do with reducing their traffic load. That’s would just be a side benefit for them
Greediness is Godliness to AT&T
Triple-dipping is even more profitable than double-dipping.
[...] designed to turn a customer into an enemy and not an ally.” And there’s plenty more like this across the blogosphere. (Vodafone, which has the same policy, also comes in for some [...]