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Real estate listings increasingly are promoting Verizon FiOS availability to would be buyers and renters
Real estate listings that prominently mention Verizon FiOS availability?
It’s true. The much-coveted fiber-to-the-home service from Verizon has increasingly become important in residential home sales and rentals, according to realtors. With the housing market still a shadow of its former self, just having broadband access is no longer good enough for many homebuyers and renters. They want assurances that they can obtain fiber optic service, particularly as Verizon ceases expansion of its fiber deployments for the time being.
Despite claims from some providers that the type of broadband doesn’t really matter, real estate agents, such as those on www.hpw.com/, beg to differ. The only thing worse than slow broadband is no broadband. Those homes without broadband access of any kind can be a dead weight in an agent’s portfolio. Practically nobody wants a home stuck with dial-up. It’s like buying a home without electricity.
Just closing a sale on property that can only obtain slow speed DSL service or is served by a lackluster cable operator can also be a nuisance if a better provider is available nearby.
Some real estate listings have even begun providing Verizon FiOS certification guaranteeing would-be buyers of renters that FiOS service is ready and available.
None of this escaped Verizon’s attention, of course. The company has used demand for FiOS in its advertising and communications strategies, and even has a rewards program for real estate professionals who convince buyers they are missing out if they aren’t Verizon FiOS customers.
Verizon claims up to 65 percent of home buyers say fiber optic broadband, including Internet connectivity, TV and phone service is an important and growing part of their home buying decision.
[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/Verizon FiOS Real Estate.flv[/flv]
Verizon produced this video about how important their FiOS product is becoming to home buyers and renters. (2 minutes)
[flv]http://www.phillipdampier.com/video/Verizon Agent Rewards Program benefits Real Estate with FIOS.flv[/flv]
Verizon has an Agent Rewards Program that rewards real estate professionals with $100 gift cards for signing up home buyers and renters for Verizon service. (1 minute)
Here, I’m waiting to decide (if I can) whether I buy a house in Greensboro or the outlying area, based on what Google does.
Has any word come out on when they’re going to decide?
Word is they will decide on the final 30 cities by years end and then do city visits to pick the 1 to 4 cities who will be lucky enough to get this network. I feel like Greensboro(which I headed up the community effort for) is in real contention for the prize.
Of course if NC Senator David Hoyle get’s his way, and Google sent a letter in opposition to Hoyle’s legislation, then Google isn’t coming anywhere near North Carolina any time soon!
If only I would have known about FiOS when I moved to my current location 8 years ago. Would have been nice to have moved 2 miles farther South to a FiOS-active area.