More of the same you can already get elsewhere

If you’re a phone company unwilling to make the investment into delivering a real telco-TV package to customers, why not do online video on the cheap with a new online portal that offers 100,000 videos you can already easily find elsewhere online?

That works for Frontier Communications, who today is patting themselves on the back over the launch of my fitv.com, a new online video site.

“my fitv reflects the disappearing lines between televisions, personal computers and mobile devices and the way time is shifting. Today, consumers don’t have the time or patience to see programs at specific times, or to even sit through an entire program. my fitv gives viewers control, and its unique user experience offers more than 100,000 titles and seamless search and navigation functions. It’s all about search less and watch more,” says Maggie Wilderotter, Chairman and CEO of Frontier.

Unfortunately for Frontier, virtually all of their launch content is readily available and easy to find on sites like Hulu.  The site also contains a handful of news clips from two of the evening newscasts in Minneapolis-St. Paul, Minnesota, with more promised in the future.

Hulu invites anyone to embed their video content, so even you can build your own online video portal.  But giving visitors a compelling reason to visit a site that offers little, if any, original content is a challenge.

The site is available to Frontier customers and those who aren’t, and why not?  Frontier isn’t out anything if outsiders start using the service.

Frontier isn’t the only phone company running an online video portal.  AT&T Entertainment launched last year repackaging Hulu and other content providers’ ‘embeddable videos’ to an underwhelmed audience.

Frontier Communications ran this ad Sunday in Rochester, N.Y., Cincinnati, Ohio, Sacramento, Calif. and Minneapolis/St. Paul, Minn., to launch my fitv.