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Frontier Communications Launches Online Video Site With 100,000 Videos You Can Already See Elsewhere Online

Phillip Dampier February 9, 2010 Editorial & Site News, Frontier, Online Video, Video No Comments

More of the same you can already get elsewhere

If you’re a phone company unwilling to make the investment into delivering a real telco-TV package to customers, why not do online video on the cheap with a new online portal that offers 100,000 videos you can already easily find elsewhere online?

That works for Frontier Communications, who today is patting themselves on the back over the launch of my fitv.com, a new online video site.

“my fitv reflects the disappearing lines between televisions, personal computers and mobile devices and the way time is shifting. Today, consumers don’t have the time or patience to see programs at specific times, or to even sit through an entire program. my fitv gives viewers control, and its unique user experience offers more than 100,000 titles and seamless search and navigation functions. It’s all about search less and watch more,” says Maggie Wilderotter, Chairman and CEO of Frontier.

Unfortunately for Frontier, virtually all of their launch content is readily available and easy to find on sites like Hulu.  The site also contains a handful of news clips from two of the evening newscasts in Minneapolis-St. Paul, Minnesota, with more promised in the future.

Hulu invites anyone to embed their video content, so even you can build your own online video portal.  But giving visitors a compelling reason to visit a site that offers little, if any, original content is a challenge.

The site is available to Frontier customers and those who aren’t, and why not?  Frontier isn’t out anything if outsiders start using the service.

Frontier isn’t the only phone company running an online video portal.  AT&T Entertainment launched last year repackaging Hulu and other content providers’ ‘embeddable videos’ to an underwhelmed audience.

http://www.phillipdampier.com/video/Frontier My FITV Ad.flv

Frontier Communications ran this ad Sunday in Rochester, N.Y., Cincinnati, Ohio, Sacramento, Calif. and Minneapolis/St. Paul, Minn., to launch my fitv.




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Other stories of interest:

  1. AT&T Joins the Parade of Online Video Portals
  2. Sky Hits Pause Button on Online Video: Internet Overcharging Schemes Kill Sky Online Video in New Zealand
  3. Comcast-NBC Deal: Hulu’s Free Online Video Days Could Be Numbered
  4. Frontier Communications Cat Claws Cable
  5. The Coming Online Video War: Cable Customers Start Looking for Alternatives As Rate Increases Continue

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Recent Comments:

  • nolan: ad says you may get 53 channels ? but 12 is a long way from 53 ! since i can get at least 31 channels with a rca flat antenna for $14.95 from wal-mar...
  • Loons In June!: Hi Riley nice commercial. Isn't Dish Networks TV everywhere just a slingbox? Or am I mistaken? Oh it is. "Dish will begin taking orders for the Vi...
  • Bill Bishop: Please note that these are the same clowns who sell the Heat Surge (you can bag all the glitz and get a thermostatically controlled 1500 watt heater a...
  • Jack J: Read the ad a little more thouroughly. It does not say you can get 953 channels. It says you can recieve approximatly 53 channels in your local area ...
  • Michelle: Thanks for the article... this ad just ran in Pittsburgh yesterday. Will make sure to forward to others! Many Thanks!...
  • Riley: I’m sure many Time Warner customers are happy that they have the ability to stream some channels to their iPhone. The main issue I see with the app is...
  • Ben: It's a nice app, but it's worthless by being limited to your home network! What's the point? If I'm at home, I'll watch on my TV!!! I like the Remote ...
  • jr: Frontier CEO Mary Agnes Wilderotter received $8,584,002 in total compensation in 2010...
  • DJ: Thanks for getting this out there for others to read, I do appreciate it. I do have some slightly good news though, I might be moving!!! No more Fr...
  • fred: No. Now you need a bare minimum of one gigabit (upload and download) for 21st century broadband. 100 megabits is aiming far too low to be competitive....
  • David: Daniel, That is what I set up via my bionic droid smartphone. A WAP2 that acts as the hotspot for my computer. Currently running 8 mb/s on download...
  • Matt: If they don't like the broadband options that are available, they can start their own WISP. That is how most WISPs started out anyway!...

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