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Cable ONE intentionally eavesdropped on what its customers did online in order to profit from targeted advertising. That is the allegation contained within a class action lawsuit filed Wednesday in the Alabama Northern District Court.
The suit alleges the cable operator installed network monitoring software from NebuAd, an advertising provider, which monitored and profiled customers for the purpose of delivering customized, targeted advertising.
Cable ONE is named as defendant in the suit because the company did not inform customers that such profiling was taking place, and never gave customers an opportunity to opt out, according to the complaint. NebuAd itself has not being named in the suit.
Customer Samuel Green claims NebuAd paid the cable company a “price per customer, per month” and placed tracking cookies on his computer to follow his online activities. He accused the company of violating his privacy. The lawsuit establishes a class action case opening the door for a settlement with every customer, potentially nationwide.
The suit asks for damages of $100 per day for the period Cable ONE utilized the tracking services of NebuAd. It also demands the company destroy all of the data the suit alleges was wrongfully obtained.
The case is being handled by Florence attorney Joey K. James.
