Cable ONE intentionally eavesdropped on what its customers did online in order to profit from targeted advertising. That is the allegation contained within a class action lawsuit filed Wednesday in the Alabama Northern District Court.
The suit alleges the cable operator installed network monitoring software from NebuAd, an advertising provider, which monitored and profiled customers for the purpose of delivering customized, targeted advertising.
Cable ONE is named as defendant in the suit because the company did not inform customers that such profiling was taking place, and never gave customers an opportunity to opt out, according to the complaint. NebuAd itself has not being named in the suit.
Customer Samuel Green claims NebuAd paid the cable company a “price per customer, per month” and placed tracking cookies on his computer to follow his online activities. He accused the company of violating his privacy. The lawsuit establishes a class action case opening the door for a settlement with every customer, potentially nationwide.
The suit asks for damages of $100 per day for the period Cable ONE utilized the tracking services of NebuAd. It also demands the company destroy all of the data the suit alleges was wrongfully obtained.
The case is being handled by Florence attorney Joey K. James.
Other stories of interest:
- AT&T Faces Class Action Lawsuit Accusing DSL Provider of Capping Internet Speeds Well Below Those Advertised
- Californians Launch Class Action Lawsuit Against HughesNet for Slow, Capped Service
- Comcast To Settle Peer-to-Peer Throttling Lawsuit: Customers Can Receive Up to $16 in Compensation
- Big Cable Overreach: Lawsuit Filed To Overturn Exclusivity Ban on Cable Networks
- Stupid Reasons to Oppose Net Neutrality #3: It’s Bad (And ‘We Forgot to Disclose We Own a Cable Company When We Said It’)

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[...] newspaper owns Cable One, a particularly nasty, low-rated cable operator that spied on its broadband customers and overcharges them for broadband service through a complicated Internet Overcharging scheme. In [...]