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More Holiday Fun With Verizon, AT&T, And Others

Phillip Dampier December 11, 2009 AT&T, Competition, Verizon, Video, Wireless Broadband No Comments

While Verizon Wireless and AT&T Mobility have settled their differences in the courtroom, agreeing to withdraw mutual lawsuits against one another over their advertising claims, the war on the airwaves continues. We had some good response to the last round of ads and lots of people dropping by to watch them, so it’s time for another round of fun. Most of the ads will appear below the page break, so be sure to select Continue Reading… to see the entire article.

In North America, the holiday season is -the- time of the year to move mobile phone products. They are a perennial favorite for gift giving and providers know it, so they pull out all of the stops on advertising. Verizon Wireless upped the ante this year by vilifying AT&T’s 3G coverage areas to gain a competitive advantage. A clearly stung AT&T has since struck back with Luke Wilson, going all out to challenge Verizon’s map claims with postcards and marbles, as well as a website to de-fang Verizon’s map comparisons. We’re even back to AT&T taking pot shots at Verizon over those “milky minutes” that expire at the end of the month.

http://www.phillipdampier.com/video/ATT Marbles.mp4

Verizon Wireless is full of marbles in AT&T’s view. Luke Wilson tries to do damage control over Verizon Wireless calling out AT&T’s 3G map coverage.

http://www.phillipdampier.com/video/Verizon Maps In Way.flv

Verizon Wireless has a football version of AT&T’s 3G coverage map comparison which they’ve been running heavily recently.

http://www.phillipdampier.com/video/ATT Headless Ad.mp4

Another AT&T ad with Luke Wilson touting AT&T’s 3G network speeds which they claim are faster than Verizon.

http://www.phillipdampier.com/video/Sprint Bubbles.flv

Besides the big two, Sprint continues to move to the beat of its own drum with its “x number of people are doing y while you watch this ad” campaign. Now they’re inexplicably in bubbles.

http://www.phillipdampier.com/video/Verizon Camels.flv

Verizon Wireless’ ads for the Latino community rely on lip-synced camels and the Three Wise Men. Do these work for you?

http://www.phillipdampier.com/video/T Mobile What Do You Want.flv

T-Mobile is positioning itself as the “value leader” in the market, attacking the cost of Verizon and AT&T’s unlimited talk and text plans.

http://www.phillipdampier.com/video/ATT Minutes.flv

AT&T brings back the “milky minutes” argument they ran earlier this year. Luke Wilson replaces the uptight mom. Verizon doesn’t roll over your unused minutes but AT&T does.

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