Home » Online Video » Currently Reading:

Joost Sold to Online Ad Firm Adconion

Phillip Dampier November 24, 2009 Online Video 2 Comments

joostJoost, the troubled online video site launched by the founders of Kazaa and Skype has been quietly sold for an undisclosed sum to an online advertising firm.

Adconion Media Group said Tuesday it acquired both the distribution technology that makes Joost function and the Joost trademark.  The dozen or so remaining employees Joost kept on will become Adconion employees and help the site continue some of its entertainment focus.

Joost’s business plan was based on ad-supported programming, but with the 2008 economic crisis causing the bottom to drop out of online advertising, the company couldn’t sustain itself.  Efforts to refocus on online video delivery for businesses also proved challenging.  Joost has been on the sales block for months, with cable operators Comcast and Time Warner Cable approached about a possible deal.  But both cable operators signed on to the TV Everywhere concept instead.

About 12 Joost employees — the majority — were given jobs at Adconion, which plans to continue operating Joost.com as an entertainment site.  Presumably most of the online advertising that remains will be managed by Adconion itself.

Janus Friis and Niklas Zennstrom, the founders, initially envisioned Joost as a peer to peer sharing site for video, but didn’t fare well at a time when many online video sites had left the peer to peer model behind for direct delivery of video.

Currently there are 2 comments on this Article:

  1. Uncle Ken says:

    I love my computer. I can not remember the last time I saw an
    ad. Just empty white blocks where ads were. No ads no pop ups
    no nothing except content. Once in a while content is hid in ads
    but so small an amount to worry about. If a web site has to go that
    low maybe its not a site I really should be interested in.

    • Jason says:

      You do realize that as a web publisher they depend on advertising revenue to pay the bills at a minimum for their hardware (servers) and bandwidth that you’re using by visiting the site. That’s not even taking account their time. It’s either advertising or direct payment via subscriptions if you want to see quality sites continue to run.

Search This Site:

Contributions:

Recent Comments:

  • lightning: I believe this is necessary because the demand of computing continues to grow every single nano-second. In areas where my 100% immediate family member...
  • LG: customers with a basic Starter package of more than 40 channels at $24.99 a month.... -10 Home shopping channels (HSN) -6 Ad-channels with constan...
  • Lee: There are states that allow you to contract for electric and natural gas with companies other than the ones that own the gas pipelines and the electri...
  • Guest9987: Why not 65.536Mbps? That would make it 8192KB/s which is what the standard should be; any more or less is questionable so far. It's not like 8.192MB/s...
  • Chad: EV, I completely agree. Recording your phone calls is a great way to keep these companies in check. There's a great blog post about how this, and a ha...
  • modal: I pay a visit each day some websites and websites to read content, however this blog offers quality based writing....
  • FredH: If your area is upgraded to be getting 300Mbps down and you aren't, there could be any number of factors preventing it that are your responsibility, n...
  • Ev: Why bother rearranging deck chairs on the titanic? Drop your cable TV service, put up an antenna for a bunch of channels, buy a DVR, and if you still...
  • Ev: People need to start recording ail their phone calls with company reps. They're recording it already, for their benefit. One little app on your phone...
  • beth: Called TWC today. They're the only cable provider in my area. I pay for internet and phone unfortunately still hooked to Direct for the football seaso...
  • Austin: "Responsible usage".... "limited resource"???? Give me a break! It's not like internet is mined out of a pocket in the ground. How can these idiots ke...
  • SendDavid: If you're in NY, you can also submit a claim for a refund with David, Inc. and they'll do all the work for you--50% of claims get refunded: http://bit...

Your Account: