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Fighting to Improve 2nd Quarter Results: Why Providers Are Promotion Happy

Paul-Andre Dechêne June 22, 2009 AT&T, Cablevision, Comcast/Xfinity, Frontier, Time Warner Cable, Verizon No Comments
Frontier Essentially Accuses Time Warner Cable of Being a Shakedown Artist

Frontier Essentially Accuses Time Warner Cable of Being a Shakedown Artist

Early indications of a more challenging second quarter of 2009 may be what’s behind the sudden speed increases and new promotions being run by providers, who are also counting on signing new customers, now that moving season is in full swing.  A roundup of promotions and service adjustments customers may find enticing them:

AT&T

U-verse Internet Max customers received free upgrades last week in most areas, boosting broadband download speeds from 10Mbps to 12Mbps.  AT&T previously announced a slowing of U-verse deployment for economic reasons.  AT&T competes with cable operators offering video, voice, and broadband service.

Cablevision

Cablevision Systems continues to offer new customers taking at least a combined broadband and phone package a $200 American Express gift card through June 30.  The company already announced major increases in premium speed levels, and promises no limits on consumption.

Comcast

Reduced pricing in highly competitive Washington, DC market for premium 50Mbps service to under $100, for customers signing up for at least two Comcast services (video, voice, and/or broadband)

Frontier

A substantial mailing offering discounts and giveaways was sent through postal mail to consumers in many Frontier service areas.  Frontier is using a cable-critical mailer depicting their cable competitor as “Rob” and “Bill.”

Rogers (Canada)

Rogers, which earlier increased rates for subscribers, announced a “free speed increase” to its “Hi Speed Internet Express” package, from 7Mbps to 10Mbps, and “Internet Lite” from 1Mbps to 3Mbps.  Rogers limits its customers typically to 60GB of consumption per month for standard levels of service.  Much lower limits are placed on economy packages.

Time Warner Cable

Time Warner Cable is continuing to mail customer postcards and other mailings promoting its existing service packages, but this week also attempts to pick up customers trapped in Frontier term contracts by agreeing to cover early contract termination penalties, up to $200.  Time Warner Cable is also hinting that cable customers will soon be able to use Tivo software for their Digital Video Recorder (DVR) boxes, which permit customers to record programming.

Verizon

Verizon announced substantial speed increases throughout their service area. The company also has engaged in a price war with Cablevision over gift cards. Verizon offered $150 gift cards to new customers signing up for a service bundle (although Cablevison beat their offer by $50).  The company also began promotional giveaways to customers signing a contract agreement.

To date, AT&T continues tests limiting consumption to as low as 20GB per month in Beaumont, Texas and Reno, Nevada.  Comcast has a straight limit of 250GB of consumption per month for residential customers nationwide.  Frontier defines “acceptable use” at 5GB consumption per month, but does not enforce it at this time.  Rogers limits consumption based on the level of speed selected by the customer.  Most customers face a 60GB monthly limit.  Time Warner Cable tested, but temporarily shelved, tiered pricing and consumption limits.  Other providers not listed have no Internet Overcharging schemes in place.




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Other stories of interest:

  1. Premium Speed Tiers = Bragging Rights, Higher Returns, Happy Customers
  2. Time Warner Cable 1st Quarter Results Media Pack
  3. Frontier 1st Quarter 2009 Results Media Pack
  4. Time Warner Cable Reports Healthy Growth in Broadband in 1st Quarter 2009
  5. Competition Equals Better, Faster Service: Fiber Is Good For You!

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  • Loons In June!: Hi Riley nice commercial. Isn't Dish Networks TV everywhere just a slingbox? Or am I mistaken? Oh it is. "Dish will begin taking orders for the Vi...
  • Bill Bishop: Please note that these are the same clowns who sell the Heat Surge (you can bag all the glitz and get a thermostatically controlled 1500 watt heater a...
  • Jack J: Read the ad a little more thouroughly. It does not say you can get 953 channels. It says you can recieve approximatly 53 channels in your local area ...
  • Michelle: Thanks for the article... this ad just ran in Pittsburgh yesterday. Will make sure to forward to others! Many Thanks!...
  • Riley: I’m sure many Time Warner customers are happy that they have the ability to stream some channels to their iPhone. The main issue I see with the app is...
  • Ben: It's a nice app, but it's worthless by being limited to your home network! What's the point? If I'm at home, I'll watch on my TV!!! I like the Remote ...
  • jr: Frontier CEO Mary Agnes Wilderotter received $8,584,002 in total compensation in 2010...
  • DJ: Thanks for getting this out there for others to read, I do appreciate it. I do have some slightly good news though, I might be moving!!! No more Fr...
  • fred: No. Now you need a bare minimum of one gigabit (upload and download) for 21st century broadband. 100 megabits is aiming far too low to be competitive....
  • David: Daniel, That is what I set up via my bionic droid smartphone. A WAP2 that acts as the hotspot for my computer. Currently running 8 mb/s on download...
  • Matt: If they don't like the broadband options that are available, they can start their own WISP. That is how most WISPs started out anyway!...
  • Scott: and who do consumers turn to to get away from metered low cap and high priced WISP's?...

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