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Frontier Gets $mart: Cashing In On Time Warner’s Stupidity

Phillip Dampier April 20, 2009 Editorial & Site News, Frontier 9 Comments

I have to hand it to Frontier Communications, the DSL competitor to Time Warner’s cable modem service in Rochester.  They seem to have improved their marketing efforts considerably since last summer, and have handily taken advantage of Time Warner’s nightmarish rationing plan, now temporarily shelved.  Below the fold, check out the full page ad they took out in the Rochester Democrat & Chronicle.  Our advice: keep the ads running all spring and summer, because it’s highly likely we haven’t heard the last of the cap nonsense from Time Warner.

StoptheCap! has sent Frontier quite a bit of business since the cap announcement was made by Time Warner and customers sought alternatives.  Now, if Frontier management would only stop penning internal memos to their employees as late as a few weeks ago bashing the “opinion leaders” like us they claim “harm their reputation.”  Note to Frontier: When you do dumb-dumb things like define an acceptable amount of broadband usage at 5GB per month, don’t blame us for harming your reputation.  You did that all by yourself.  When you reformed and dumped those caps overboard, as you did recently, you gained a lot of new customers and kept your existing ones.  If, in 2010, you decide to try and bring back caps, just remember what this community did to Time Warner in two weeks, and then get smart and don’t even consider it.  We’re watching.  We’re always watching.

Remember, customers don’t want caps.  Not now.  Not ever.  Period.

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Mazakman
Mazakman
14 years ago

Nice Phil… and not only that, Frontier has backed away from their 2 year commitment deals and they now offer a 1 year deal. Congrats to Frontier for their new ad campaign. Lets hope that Frontier stays uncapped.

Ausin
Ausin
14 years ago
Reply to  Mazakman

Ouch 4.50 modem fee, what!!!

Frontier is making att dsl look cheap… and thats just sad. Though IM glad they are advertising no caps, if they ever choose to use caps though it may just ruin their business rep.

Go frontier for making cap less internet available.

Mazakman
Mazakman
14 years ago
Reply to  Ausin

Frontier has always had that stupid modem rental fee. However, with that included, their price is about the same as standard Roadrunner is here provided that you have cable TV also.

Chris Blake
Chris Blake
14 years ago

Well after I first read about frontier proposing a 5 Gb cap, my heart almost stopped! Here where I live, my only 2 ISP option’s are frontier, and charter. Now charter may have faster web (10 Mb, frontier has 3 Mb), but you can’t trust cable when you do alot of heavy downloading, as I do. I almost cried after reading this, and I now plan on being a customer for many many more years to come. keep it up frontier! 😀 Oh, can’t wait for the speed boost here! (frontier is soon going to offer 6 Mb in the… Read more »

Simon Seyz
Simon Seyz
14 years ago

Monopolies will always find a way to shoot themselves in the foot. Oh well.

Uncle Ken
Uncle Ken
14 years ago

Phil that was some great writing!

Jeffrey_Bays
Jeffrey_Bays
14 years ago

I liked the add that asked if the senator would be there all the time to keep the cable company in check. AND they have 55NoCap for a phone number.

Mazakman
Mazakman
14 years ago

The ad said 54.nocap for the number… will try to scan that shortly and send it to you Phil.

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